Senior Product Manager, Search Advertising Strategy
Yigal is part of the Search Advertising Strategy team within Microsoft Advertising, responsible for creating best practices and strategic plans to generate revenues and increase market share.
Yigal owns the search advertising campaigns for AdCenter and Bing, and is an authority in the successful creation and optimization of search advertising campaigns.
Beginning in Aerospace over 10 years ago, Yigal spent 3 years at EL AL, Israel Airlines, where he was responsible for enabling strategic capital investment decisions, among which were the acquisitions of the new Boeing 737 and 777 fleets. He continued to Amazon.com where owned the US Books search algorithm optimization for over two years. In addition at Amazon.com he managed the overstock and the bargain books stores and led numerous projects that improved Amazon.com's contribution margin significantly.
He holds a Bachelor of Science in Industrial Engineering from the Tel Aviv University and an MBA from UC Berkeley.