Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Reynolds and the team of search professionals at SEER Interactive assist clients in maximizing their visibility and sales using search engines in both SEO and SEM. His career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies such as Barnes & Noble, Disney, Harman Kardon, DeBeers, Doubleclick, Hotjobs, and Mercedes Benz USA. His goal at every speaking engagement is simple: make sure everyone walks out with at least one new piece of information or perspective on an SEO topic.