Monday, March 22 - Partnered Training Workshop
Participants may choose from one of the full or half-day workshops offered by our partners. Attendees may register for training in addition to the SES New York conference or independently, as workshops take place on the Monday before the event. Additional registration fee applies.
Search Engine Optimization Training
| Time: | 8:30-5:30pm |
| Cost: | Full-day $1,245 |
| Instructor: | Bruce Clay, Bruce Clay, Inc. |
| Description: | Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES New York. This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course, which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic. |
| Description (cont'd): | Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception. The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords. |
| Topics: |
The training covers:
Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm |
| About the Instructor: |
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Clay holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more. Bruce Clay, Inc.'s search marketing Web series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. It launches on a new platform in 2012 on YouTube.com/BruceClayInc. His book, "Search Engine Optimization All-in-One for Dummies," is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the updated edition published January 2012. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization. |
Bruce Clay
The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music
Search engine marketing firm iProspect works primarily with clients who have large or complex websites, many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Jose and Chicago.
—Bill Muller, CMO, iProspect
Every other event I've been to this year has had lower attendance than last year. If this was the case for SES New York 2009, it certainly wasn't evident to me. The halls were filled with people, the exhibit hall was filled with people, and the sessions were jam-packed with folks asking great questions. It feels like, if folks are indeed having to narrow the events they go to this year, they are concentrating on SES as a 'must-do' not a 'might-do'.
—Bill Leake, CEO of Apogee Search
