Tony Wright has spent his career helping companies of all sizes be profitable online. He is a search marketing expert and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring. He directed the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. Wright serves as the driving force behind WrightIMC while managing online media strategies, public relations, and other interactive marketing projects for the firm's clients. He created and directs the implementation of WrightIMC's proprietary "Marketing Orienteering" process, which helps guide agencies and in-house teams through the process of creating successful and profitable search engine marketing programs.