Rob is founder and CEO of Converseon, the leading full service social media agency that helps brands harness the power of social through its proprietary technologies and innovative social business consulting/agency services. Founded in 2001, Converseon has been cited as the industry's first pure play social agency and, since then, has garnered an enviable reputation for innovation and excellence for leading brands around the world.
Converseon was designed from the ground up for a socially-driven digital world by "mashing-up" proprietary, industry leading "socially-intelligent" technologies with award winning social business consulting and agency services. Converseon's leadership hails from a wide range of leading organizations, including Digitas, IBM, Accenture and others, all bound together to help create a new generation of solutions for its clients in a nimble, fast moving environment. Converseon's Conversation Miner was cited by Forrester Research as category leader in the Q3 2010 Wave of Social Listening Platforms.
The agency continues to win accolades for its innovation and excellence. Awards include the Forrester Groundswell B2C "Talking," OMMA for Best Use of Virtual Worlds, WOMMY for Best Word of Mouth Program and multiple SAMMY's, including "Best Social Agency." Clients include Hilton Hotels, IBM, 3m, Siemens, Yahoo! among many others. Converseon's work has been featured in leading media including Fortune, CNN, Financial Times, Ad Age, among many others.
Headquartered in New York, Converseon's team extends to Detroit, San Francisco, Austin, Boston, Seattle, Copenhagen and Shanghai (via partnership).
Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board. He has been deeply enmeshed in digital marketing since the early days of 1995. Rob speaks frequently at a range of leading conferences in North America, Asia and Europe about the transformative nature of social media, including the Conference Board, 4As, iBrand Summit(s), Search Engine Strategies, Adtech, Word of Mouth Marketing Association (where Converseon is a governing member), Public Relations Society of America (PRSA International), Advertising Research Foundation (ARF), Affiliate Summit, among many others. He was 2010 ARF Great Mind Award Honoree, a member of the CASRO subcommittee on social listening ethics, a Founding Fellow at the Society of New Communications Research and was recently cited as a Social Media All Star by the Social Media Society.