Richard Zwicky is the Chairman of BlueGlass, and has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. He co-founded Metamend, a leading search engine marketing firm, in 2000. There, he managed and led the optimization campaigns for web properties ranging from SMBs to Fortune 100 sites. In 2006, he developed the Enquisite Search Analytics technology, providing advanced online marketing analytics and insights to companies globally. Today, he advises numerous companies in the fields of Search, software, marketing, technology, and media. He also provides assistance to firms on patent and IP reviews, and of course, digital strategy.