As Sr. Online Marketing Analyst, Ms. Ryan is responsible for developing strategy and executing tactical initiatives surrounding paid search and interactive marketing campaigns for Earthbound Media's client base. From campaign inception to optimization to expansion; Ryan applies end-to-end paid search management skills that support clients' online performance goals.
Prior to joining SoCal-based Earthbound Media, Ryan served as Paid Search Strategist at Acronym Media where she managed large-scale, multi-national paid search accounts for clients around the world.
Ryan got her start in the online arena after developing the first interactive marketing strategy for bestselling author Sergio Esposito's renowned wine retailer; Italian Wine Merchants. Ryan created online marketing initiatives that included search marketing, online advertising and interactive customer retention systems.
Ms. Ryan's experience bridges the gap between paid search strategy and execution. She has fought the battles of old thinking and won big with massive experience in the online space.