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Tuesday, March 23, 2010

Keynote: The New Rules of Marketing and PR
David Meerman Scott, Author, World Wide Rave

Introduction to Search Engine Marketing
Jessica Bowman, SEO Strategist and in-house SEO Expert,

Digital Asset Optimization
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Chris Boggs, Director, SEO, Rosetta
Mark Knowles, President & CEO, Pixelsilk, Inc.

Introduction to Analytics
John Marshall, SES Advisory Board & CTO, Market Motive

How to Become a Link Magnet
Jennifer Slegg, CEO,
Rand Fishkin, CEO,

Successful Information Architecture
Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing
Kimberly Krause Berg, Usability/SEO/IA Consultant,
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Post Mortem: Banned Site Forensics
Michael Stebbins, CEO, Founder, Market Motive
Rand Fishkin, CEO,

SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Seth Besmertnik, CEO, Conductor, Inc.

Managing a Global SEO Campaign
Maura Ginty, Senior Manager, Global Web Content, Autodesk
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Andy Atkins-Krüger, Managing Director, WebCertain
Horst Joepen, CEO, Searchmetrics
Erica Schmidt, SES Advisory Board & Global Search Director, iProspect

Link Building Basics
Debra Mastaler, President, Alliance-Link

Pushing Content via XML, RSS & Site Maps
Amanda Watlington, Owner, Searching for Profit
Daron Babin, CEO, Webmaster Radio

From Real-Time Search to Dynamic Discovery
Mark Drummond, CEO, Wowd, Inc.

Developing Great Content
Heather Lloyd-Martin, CEO, SuccessWorks
Byron White, Chief Idea Officer, ideaLaunch
Jonathan Allen, Director, SearchEngineWatch

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat
Chris Knoch, Director of SEM Consulting, Omniture
David Sprinkle, Director of Paid Search, Acronym Media

Search & the Integrated Marketing Mix
Jon Myers, SES Advisory Board & Head of Search/Associate Director, Mediavest
Mike Yacovone, Partner, Clarecast
Wister Walcott, Co-founder & VP of Products, Marin Software
Bill Leake, President and CEO, Apogee Search

Augmented Reality: It's a Brave New World
Dana Farbo, President, Imano / acrossair
Howard Ogden, Founder, Augment Reality
Tom Sipple, Vice President, /
Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
Rachel Pasqua, Director of Mobile Marketing, iCrossing

Wednesday, March 24, 2010

Be Awesome: Ideas for Approaching Search Analytics Differently
Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google

Paid Search 101
Matt Van Wagner, President, Find Me Faster

Bringing SEO In-House: The Pros and Cons
Prashant Puri, Head of Global SEO,
Matthew J. Brown, Director of Search Strategy, New York Times Company
William (Bill) Scully, Chairperson, SEMPO In-house Comm. & Director E-Marketing, Siemens Water Technologies Corp.
Joe Laratro, SEO Professor, University of San Francisco/ Bisk

Introduction to Information Retrieval on the Web
Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ

Social and Search: Integrating Social Media and Search to Drive the Brand
Patricia Neuray, Vice President of Sales,
Rebecca Lieb, VP, U.S. Operations, Econsultancy

Paid Search Super Tools
Richard Sim, VP of Product Management and Marketing, Anchor Intelligence
Craig Danuloff, Founder and President, ClickEquations Inc.
Adam Goldberg, Chief Innovation Officer, ClearSaleing
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH

News Search Optimization
Lisa Buyer, President & CEO, The Buyer Group
Allison Fabella, SEO & Social Media Manager, The Atlanta Journal-Constitution
Matthew J. Brown, Director of Search Strategy, New York Times Company
John Shehata, Director of SEO & Social Media, Advance Internet, Inc.

Stretching Your Marketing Dollars: The Upside of Search
Kathleen Fealy, President, KF Multimedia & Web, Inc.
Dave Cook, Sr. Director, Marketing, TheFind
Eli Goodman, Search Evangelist, comScore, Inc.

Automating Twitter
Paul Madden, Owner, Crea8 New Media
Hollis Thomases, Founder,
Tracy Falke, Social Media Specialist, Freestyle Interactive

E-mail Marketing and Search: E-mail Marketing Beyond the Open Rate
Stephanie Miller, Vice President, Return Path

Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing
Dana Todd, CMO, Newsforce
Joshua Palau, VP, Search, Razorfish
Stewart Quealy, SES Advisory Board Co-Chair & VP, Content Development, Incisive Media
Brian Lewis, VP, Engine Ready

Selling Search to the C-Suite
Bill Hunt SES Advisory Board & President, Back Azimuth Consulting
Paul Wilson, Chief Revenue Officer, iProspect
Kevin Lee, Co-Founder & Executive Chairman, Didit
Fionn Downhill, CEO & President, Elixir Interactive

Behavioral Analytics and Search Data-Driven Marketing
Ingrid Sanders, Director, AdAdvisor, TARGUSinfo

SEO Super Tools
Bruce Clay, President, Bruce Clay, Inc.
Dixon Jones, Managing Director, MajesticSEO
David Naylor, SEO, Bronco
Wil Reynolds, Founder and CEO, SEER Interactive
Dave Snyder, Co-Founder, Search & Social

Real Time SEO: No More Yesterday's News
Topher Kohan, SEO Manager, CNN
Simon Heseltine, Senior Marketing Manager, AOL, LLC
Eleanor Hong, Lead Editor, SEO,

Advanced B2B Search Marketing
Scott Brinker, President & Chief Technology Officer, ion interactive
Patricia Hursh, President, SmartSearch Marketing
Tony Wright, CEO/Founder, WrightIMC

Duplicate Content & Multiple Site Issues
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Where Search and Social Media Collide: Real-Time Search and Twitter
Rand Fishkin, CEO,

Thursday, March 25, 2010

PPC or SEO? The Ultimate Search Marketing Battle
Rand Fishkin, CEO,

Eye Tracking Research Update
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Ad Networks & Exchanges: How the Search O/S is Changing the Display Game
Justin Merickel, Vice President, Marketing & New Product Development, Efficient Frontier
Jonathan Mendez, Founder & CEO, Yieldbot
Dax Hamman, Vice President of Display Media, iCrossing
Paul Pellman, CEO, Click Forensics, Inc.

The Business Value of Social Media
Chris Winfield, President, 10e20, LLC
Mari Luangrath, Head Cupcakeologist / Owner, Foiled Cupcakes
Harry J. Gold, CEO, Overdrive Interactive

Advanced Paid Search Tactics
Sage Lewis, President,
Andrew Goodman, SES Advisory Board & Principal, Page Zero Mediam
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Benu Aggarwal, Founder & President, Milestone Internet Marketing

Enterprise Level SEO
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Ray "Catfish" Comstock, Director of SEO, BusinessOnLine
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Guillaume Bouchard, Co-founder and CEO, NVI

Social & the Marketing Mix
Veronica Fielding, CEO, Digital Brand Expressions
Adam Sherk, Search and PR Strategist, Define Search Strategies / The New York Times Co.
Beth Harte, Sr. Subject Matter Expert, Digital Marketing , Serengeti Communications
Jeff Jones, Senior Product Manager, gShift Labs

Spotlight on Fashion: Blogging for Style
Jared Eng, Editor-In-Chief and Founder,

Ads in a Quality Score World
David Szetela, CEO, Clix Marketing
Patricia Hursh, President, SmartSearch Marketing
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media

How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals
Michael Martin, SEO Director, Resource Nation
Frank Watson, CEO, Kangamurra Media
Bob Tripathi, Customer Marketing Manager, Sears Holdings
Liana Evans, Director of Social Media, Serengeti Communications

Search, PR and the Social Butterfly
Rob Key, CEO, Converseon
Greg Jarboe, President & Co-Founder, SEO-PR
Gini Dietrich, Founder & CEO, Arment Dietrich, Inc

Advanced Keyword Research
Marty Weintraub, President, aimClear
Christine Churchill, President, KeyRelevance

Conversion Ninja Toolbox
Tim Ash, CEO,

—Affiliate Marketing Forum—

Affiliate Marketing for Small and Medium-Sized Businesses
Adam Viener, Chairman and Founder, imwave

Affiliate Marketing and Social Media
Zac Johnson, CEO, Money Reign

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