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Speaker Profile


Matthew J. Brown Matthew J. Brown
Director of Search Strategy
New York Times Company

As Director of Search Strategy for the New York Times Company since 2005, Matthew Brown continues to drive the research and technology side of the search marketing effort for the New York Times, the Boston Globe (Boston.com) and the International Herald Tribune. Matthew is responsible for the architecture and execution of solutions that deliver a more engaged audience to these online properties.

In addition to his role at the New York Times, in 2005 Matthew Co-Founded Define Search Strategies (www.DefineSearchStrategies.com). Define has served as an incubator of ideas on how best to incorporate audience development into the corporate DNA of enterprise-level companies. As search evolves, Define continues to refine its approach to crafting effective solutions. Matthew is currently focused on developing a comprehensive reporting system for large websites that brings focus to SEO performance. SearchCLU, Define's flagship SEO application, will be deployed to the world in early 2009.


 

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