Matt Lawson is responsible for worldwide branding, demand generation, and product marketing at Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising. Prior to Marin, he was an executive at Spock Networks, a venture-backed people search engine. Previously, he held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Lawson authors a regular column for Search Engine Land, and written articles for Search Engine Watch, MediaPost, Adotas, and other publications.