Liana "Li" Evans is the author of the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and co-founder and CEO of LiBeck Integrated Marketing. She is an online marketing veteran with experience in search marketing and social media marketing. Her deep technical background and her public relations experience enable her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics. Evans was the SEO and social media marketing architect for as QVC, Comcast (Fancast), and several other companies of various sizes. Her wealth of knowledge in dealing with large e-commerce and content sites gives her a wide perspective into what it takes to launch successful marketing campaigns in the online space.