Program Director for Interactive Marketing
Ms. Reiser has extensive experience developing and executing effective Web strategies and e-marketing programs within the information technology industry. In her current position, she is responsible for defining and delivering IBM's Web strategy and driving social media marketing efforts to small and midsize businesses along with business partners. With the recent deployment of infoBOOM!, a social media marketing community experience that leverages established well known social networks, IBM through its partnership with CIO.com, is providing direct access to IBM and third party experts, enabling peer to peer connections, and offering a weekly editorial perspective on topical subjects of relevance to midmarket CIOs and IT professionals, around the world.
Directing a multi national team, Ms. Reiser has led global projects that have reinvented the way IBM utilizes the Web to delivering relevant, integrated solutions and offerings to small and midsized businesses through initiatives that include a solutions-led marketplace and community, imbedded solution finders and tools, that drive awareness, generate opportunity, and drive sales for IBM offerings and solutions.
Ms. Reiser holds a bachelors degree in Economics from Rutgers College, Rutgers University and has completed graduate coursework at Northwestern University (Medill School of Journalism) in integrated marketing communications.