Kristopher B. Jones is well known throughout the search engine and affiliate marketing community as a pioneer and leader in trends and strategies for effective online marketing. He is the founder and former president of Pepperjam Network, a next-generation affiliate network acquired by GSI Commerce. Under his leadership, Pepperjam was named as one of the fastest-growing privately held companies by Inc. Magazine for three consecutive years. Jones was recognized in 2005 as an Entrepreneur of the Year by Bank of America and as one of the Top 20 Business Leaders in Northeastern Pennsylvania under the Age of 40. He frequently speaks at conferences including SES, eTail, ERA, and Affiliate Summit, and is the author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing.