Kathleen Fealy improves search traffic and conversion rates for small to medium-sized businesses. For over ten years, she has worked with clients to create holistic web strategies that include user-centric design, search engine optimization, social media, and usability. She offers consulting and training to in-house teams, traditional PR and marketing firms, and PPC agencies. Previously, she produced and directed videos for Fortune 500 companies. Fealy is co-chair of SEMPO’s Education Committee and a member of the Usability Professionals Association. She holds a certification in multimedia technology from NYU SCPS and is a Human Factors International Certified Usability Analyst.