Jordan is the President of BeautyChoice.com, a leading online retailer of beauty and personal care products. At BeautyChoice.com Jordan has helped build its pioneering "LaunchPad" marketing platform that takes advertising to the next level by seamlessly placing products in highly popular beauty and fashion related online videos that are being watched by millions of engaged users worldwide. These videos are produced by "BeautyStars" who are credible and proven influencer's. Collectively, their videos have been viewed more than 300 million times and they have over 1.7 million followers on Twitter, YouTube, and Facebook.
Jordan graduated from the University of Southern California with a business degree in Business Finance.