John Shehata leads the search engine optimization and social media online strategies for ABC News and TV shows. In addition to managing the day-to-day operations of his SEO social media teams, he is responsible for developing and implementing high-level strategies for optimizing online content, news, videos, and social presence for ABC News. He has also trained many of the writers, bloggers, journalists, and editors on SEO and how to write news while keeping SEO top of mind. Prior to ABC News, Shehata was the director of SEO and social media for Advance Internet Inc., a group of websites owned and operated by Advance Publications Inc. He managed SEO for 12 local news web sites affiliated with over 35 daily newspapers. He has written several articles on search engine marketing and continues to speak at conferences around the country that focus on SEO for news and social media.