Jennifer Slegg began as a freelance writer, and turned to writing content for the web in 1998. She has created numerous content-rich and community-based sites in niche markets. As a result, she is well-versed in the many ways to monetize content online. She writes about many search industry and social media topics on her blog, JenniferSlegg.com. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual advertising programs.