Award-winning entrepreneur Hollis Thomases founded WebAdvantage.net, a specialized agency providing strategic digital media solutions to challenger brands and large non-profits, in 1998. Her industry longevity, wide-ranging experience, practical insights and pragmatic approach earned Hollis a reputation as online marketing’s “Voice of Reason.” Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective actions, leads and sales for clients. WebAdvantage.net’s client roster includes Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, UNICEF Canada, and Visit Baltimore.

Hollis a frequent speaker for industry and trade conferences, authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a contributing expert to Social Media Marketing Magazine, and has been a Media Planning columnist for ClickZ since 2005.