EVP Corporate Strategy, Digital Media Practice
Frost & Sullivan
Erika is a strategist with the Frost & Sullivan information and communication technology practice and has been with the company for more than 11 years. She has secured global Fortune 1000 corporate strategic alliances; initiates, negotiates, and closes corporate barters; secures competitive intelligence and benchmarking campaigns; and also focuses on search engine optimization (SEO), SEO-PR, social media, website analysis, and monetizing websites.
Erika's specialty at Frost & Sullivan is launching, rebranding and repositioning firms via search engine positioning. She has more than 13 years of experience as an SEO practitioner and coder. Her M.A. in English augments her abilities — she writes copy for websites, press releases, and social media.
Erika has deep technical knowledge in building custom websites from scratch. Her additional skill sets include design, site architecture, keyword research, usability testing, internal linking structure implementation, writing complete META data, monetizing social media, link popularity building campaigns, increasing conversion rates, and achieving top 10 rankings on search engines.