Eleanor Hong is the lead editor, search engine optimizer at ABCNews.com. As the in-house SEO, she has brought search engine optimization and algorithmic search to the forefront of the newsroom. She shares SEO best practice strategies, keywords and search analytics with the editorial staff - gaining visibility and ranking for news coverage on top search topics such as the Haiti earthquake, Michael Jackson's death and Ted Kennedy's memorial. As in-house SEO she has lead efforts to increase the percentage of the story traffic from search and increase page views and referrals from search engines (such as Google News, Yahoo News). Previously, she has worked at ESPN.com, AOL Health and Washingtonpost.com.