Debra Mastaler offers a common-sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics. She is a guest columnist for Search Engine Land, Search Engine Guide, and Search Engine Journal. She has written widely on link marketing and is the link-building moderator on the SEOBook Community forum and the the Small Business Ideas Forum. Mastaler has provided link training to Fortune 500 companies and several top international SEO firms, as well as training sessions for the Direct Marketing Association, High Ranking Seminars, and SES.