David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. In his most recent book, Real-Time Marketing & PR, Scott explores the proven steps to adapt your business to this increasingly fast-paced and viral environment, citing registering a .ORG as a great way to disseminate messages quickly and communicate trust, integrity, and credibility. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.