David Sprinkle is the VP of Analytics at ROI Labs, a leading provider of global web analytics consulting services.

An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global "big picture" insights and detailed performance metrics. David also has extensive experience working with major analytics, bid management and reporting platforms, and has been noted for his expertise in integrating such solutions into companies' larger marketing and business infrastructures.

David is also a Certified Omniture Professional and a veteran industry speaker (his speaking resume includes presentations at Search Engine Strategies and Webtrends Engage, among others). His Client portfolio includes such leading brands as Four Seasons Hotels and Resorts, SAP, The Tribune Company, HP, Scholastic and Humana.