Chief Analytics Officer
David joined Acronym over eight years ago, and has had positions in every functional area of the agency including Account Management, SEO, SEM and finally progressing into the Analytics space five years ago. This was a natural progression as he learned quickly that while analytics is key to supporting search, enterprises were far from unleashing the true power of analytics to inform all areas of marketing.
An expert on analytics architecture and integration, David specializes in creating intelligence-driven strategies for organizations utilizing digital analytics to inform key business decisions and all areas of marketing. He focuses on innovative design and implementation that are perfectly aligned with marketing objectives to deliver both global "big picture" insights and detailed performance metrics.