Amanda is Founder and Managing Director of Reform, an independent digital business consultancy with offices in London and New York.
Reform helps companies grow by helping them to understand what digital means, and how it connects customers with brands and content in a digital world. Digital is a disruptive model, a positive force for business change and growth. So Reform works with clients to transfer digital skills and best practices into client organisations - through auditing and modeling, management and practitioner training, planning workshops and organisational change. Reform's team of business architects has over ten years' unrivalled experience as digital marketing practitioners, business leaders and industry innovators who have worked in organisations such as Microsoft, Ebay, i-level, Google and Aegis. Our expert team of consultants work across an international portfolio of businesses, and across a wide variety of business sectors including Finance, Recruitment, Investment, Retail, Publishing, Education and Media.
Amanda is passionate about digital talent management, and has worked with industry bodies such as the IAB and the IPA to develop standardisation of digital planning and processes as digital continues to mature and to command more attention and investment from brands and businesses. Amanda is also an associate member of the International Academy of Digital Arts & Sciences (IADAS).