Avinash Kaushik is the digital marketing evangelist for Google and the co-founder of Market Motive Inc.
Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0, Kaushik has become recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common-sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding-edge competitive intelligence techniques.
Kaushik has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web 2.0.
Acting on his passion for teaching, Kaushik has lectured at major universities such as Stanford University, University of Virginia, University of California—Los Angeles, and University of Utah.
Kaushik received the 2009 Statistical Advocate of the Year Award from the American Statistical Association, and the 2011 Most Influential Industry Contributor Award from the Web Analytics Association.
Tianfang Feng joined Baidu as Chief Consultant for Search Engine Marketing. He oversees Baidu Search Marketing Professional Certification Program, SEM analytics and product integration.
Prior to Baidu, Tianfang served at Efficient Frontier, a leading digital performance marketing company where he was responsible for SEM analytics and strategic planning for clients across verticals, including Honda USA, Nordstrom.com, Bing Travel Engine and Expedia Global. He was also tasked with the expansion of Efficient Frontier in APAC.
Tianfang has a BS in Electrical Engineering from Shanghai Jiaotong University and an MS in Management Science from Stanford University.
Patrick Abotsi is the founder and CEO of Sinovantage International, a Shanghai-based search marketing and internet service company. Born in Lome, Togo, he has been living in China for twelve years. Coming from a finance background, he has been working in the Chinese search industry over the last six years. His clients include primarily foreign companies operating in mainland China, export-oriented Chinese companies as well as international agencies with clients targeting the Chinese market.
Patrick Abotsi has a master degree in Finance from Fudan University, Shanghai.
Simon demonstrates over 15 years experience in the digital, direct & social industries. He has managed a large portfolio of blue chip clients , working across a variety of industries, most notably FMCG, Automotive, Fragrance, Information Technology, Travel and Retail.
Simon is responsible for driving & delivering social media strategies, buzz monitoring initiatives, social engagements & activations for Tier 1 clients including Nike, Diagio, Unilever, Proctor & Gamble, Mercedez-Benz, Gucci, Pizza Hut, Telkomsel, PepsiCo, DELL, SAP, Dulux, GSK, Sony & DeBeers throughout the APCI markets.
Louise is the Founder & Managing Partner of HOOLA, a consultancy company specializes in strategic planning for digital marketing, e-Commerce and e-CRM.
Louise last held the position of President at DIGITAS Greater China – one of the biggest digital marketing agencies worldwide. DIGITAS is wholly owned by the Publicis Groupe.
During her tenure at DIGITAS, Louise supervised the operations in Shanghai, Beijing, Hong Kong, Taipei and Tokyo. Her client portfolio includes Ford, iShares, L'Oreal Group China & Japan, Unilever China, etc. Louise also sat in Publicis Groupe China Board, which was established to strengthen the Groupe's presence in China.
Louise has held key positions in JAHK, Universal Music, Bates and Grey Interactive. Originally from Hong Kong, Louise is now based in Shanghai.
Matthias Baur is the Corporate e-Business Development Director at Reed Exhibitions based in London. In this role he works with all Reed Exhibition units worldwide to define and develop the online strategy of the company. Alongside this role Matthias Baur is also the regional e-Business Director for Asia Pacific & Central Europe and the Corporate Sponsor for New Business Development in China.
Matthias Baur started his career at Messe Frankfurt and has been working in the exhibition and B2B industry for over 13 years.
As a founding partner in Bolei Digital, Napoleon is leading the commercial adoption of the company’s innovative retail technologies by fashion and apparel brands across the globe.
Napoleon is a reputed digital marketing evangelist, influential thought leader and senior advisor on emerging communications and ecommerce strategies in Asia. He has over 16 years’ experience in the Internet in Asia and speaks Cantonese, Mandarin and Japanese.
He is also well-known as hard-hitting host of “Web Wednesday”, a community of Asian Digerati that he founded in July 2007. It has grown to become Asia's premier networking community for digital media and internet executives, with monthly gatherings and talks in Hong Kong, Beijing, Singapore, Bangkok, Dubai and Ho Chi Minh City.
Elmer is the founder of SEO Hong Kong, a local search engine marketing firm where he works directly with clients or partners with web design and advertising agencies in their search marketing campaigns.
With web development background, Elmer previously worked as search consultant of an international search agency, where he worked with multinational companies in travel and hospitality, consumer electronics and finance industries.
Elmer writes his thoughts on search and other Internet disciplines with a local flavor at SEO Hong Kong blog. He also shares his views to local community of marketers and Internet professionals through speaking engagements.
Mel is founder of Seattle-based consultancy - Delightful Communications - which helps businesses and individuals understand and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.
He also relishes his work as US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.
Previous to Delightful and Majestic, Mel's 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He's also co-author of the critically acclaimed: Pioneers of Digital.
Managing Director, Hong Kong, Singapore and Taiwan
Anna Chan is the managing director of Hong Kong, Singapore and Taiwan at iClick Interactive. She is responsible for overall management of the company's operations in these areas, adapting operating structure and processes that competitively position the company to achieve substantial growth.
Ms. Chan has more than 12 years of digital experience in Asia-Pacific. She was previously the chief digital officer at Leo Burnett Hong Kong, overseeing the company's digital products, encompassing digital strategy, display, search, social media and mobile. She was also responsible for accelerating the agency's digital capabilities as well as driving digital integration and growth, particularly in the areas of social media and search.
Prior to Leo Burnett, Ms. Chan was the managing director of Reprise Media (under IPG) in Asia, overseeing the development and effectiveness of search and social media within Mediabrands' agencies Initiative and UM in Asia. Before joining IPG, she held positions in Yahoo! Hong Kong, working with corporate brands in developing pioneering online strategies.
Chi-Chao Chang is charged with all facets of xAd’s product management and technology development, including overall strategy, identification of new customer segments, and advancement of a vibrant local-mobile marketplace. Prior to xAd, he headed Yahoo!’s global search operations and the company’s ongoing relationship with Microsoft. While at Yahoo!, Chang held various senior leadership roles. As vice president of products, he was in charge of product management, research and development, display advertising, analytics, and testing of the company’s Sponsored Search and Content Match product lines. Most notably, he built the Yahoo! Mail SpamGuard system and Yahoo!’s Search Assistant, which is the first peer-reviewed search engine.
Strategic Planning Director
Brandon Cheung is Strategic Planning Director at Isobar and Carat Hong Kong. His client experience ranges across hotels, sparkling beverages, alcohol, insurance, mobile phones, and athletic shoes. He has 8 years of interactive marketing experience across San Francisco, Los Angeles and Hong Kong.
Brandon is also the founder of Astro, Isobar's proprietary global social media CRM system. As a frequent speaker on the topics of social media business and emerging media opportunities, Brandon spreads his love for the Internet day in and day out.
Wallace Cheung is a Director covering China Internet and Media stocks, and is a member of the regional telecom, Internet and equipment team. He was ranked in both AsiaMoney and Institutional Investor polls from 2004 to 2010. Before joining Credit Suisse in May 2005, Wallace worked at DBS Vickers (HK) covering telecom, Internet, telecom equipment and software stocks for five years. He received his MBA from the Chinese University of Hong Kong and Bachelor's degree in electrical and electronic engineering from the University of Hong Kong. Wallace is a CFA and based in Hong Kong.
Chief Executive Officer
Philip G Chiu is the Chairman and Chief Executive Officer of Beyond Media Global. BMG is the Asia Partner for Sequoia Capital and Arts Alliance Backed KENSHOO Search. KENSHOO is integrated with BAIDU, Yahoo, Google, Yandex, Facebook. Marquee Clients include ZUJI, CTRIP, leading Agencies in Japan, India and Australia as well as top tier brands in Asia. Headquartered in Hong Kong, BMG also has a branch office in Shanghai and a representative office in Tokyo. Previously, Mr. Chiu was Senior Vice President of SearchForce, Inc, responsible for Global Business Development and Corporate Partnerships. Prior to SearchForce, Mr. Chiu was the Regional Monetization Manager for Asia Pacific at Yahoo, Inc. Mr. Chiu spent the earlier part of his career at Bank of America's Investment Bank in New York City. Mr. Chiu graduated with Honors from the Johns Hopkins University and is a recipient of the Woodrow Wilson Fellowship. He is a avid supporter of non profits and social enterprises.
Eddie is a digital marketer. He has been deeply involved in the digital marketing industry for years.
Eddie is the founding partner of Frontiers Digital - a digital strategy agency that was cofounded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.
Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) - the leading global event series for search and social marketing with a focus on tactics and best practices. He also is a Senior Trainer of Econsultancy - an organization that educates and promotes the world's digital marketing and ecommerce professionals how to sharpen their strategy for digital transformation. Eddie has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, Deckers Outdoor Corporation (UGG). Eddie also advises renowned global brands for search marketing strategy including Christian Dior, Make Up For Ever, Benefit, Honeywell, and BASF, etc.
As a recognized digital marketing thought leader in the market, Eddie is frequently invited to speak for the digital marketing events in the world like Ad:tech, SES, Digital Cream, UFI Conference. He also published the 1st China's Search and Social Marketing White Paper in 2011 and the Econsultancy's China search marketing paper series - The Missing Manual Of China's Search Marketing in 2012. Eddie is a resident columnist on Clickz.com to write and share his marketing insights.
Ricky Chu is a veteran with over 16 years' experience in the IT, telecommunications and media industries. He is a pioneer in mobile marketing and a successful entrepreneur in new digital media business in the Asia-Pacific region. In 2003 he founded Gravitas, which pioneered the mobile marketing industry in Hong Kong. In the past nine years, Mr. Chu has initiated more than 2,000 successful mobile campaigns for over 200 brands of Fortune 500 companies, multinational corporations and renowned local groups in the region.
He is an active member of the Asia Digital Marketing Association, Retail Technology Industry Association, Hong Kong Wireless Technology Industry Association and Mobile Marketing Association and maintains excellent relations with client marketers, advertising agencies, media companies and telecom operators in the industry.
Mr. Chu graduated from Hong Kong Baptist University with a bachelor's degree in business administration with a major in marketing. He holds a graduate diploma in China marketing and e-business jointly awarded by the Hong Kong Institute of Marketing and the Hong Kong University School of Professional and Continuing Education.
Cindy Deng brings more than 15 years of sales and product experience in digital advertising and enterprise technologies to her position as managing director, Asia-Pacific, at Turn. She is a recognized expert in the Asia-Pacific region, having worked with businesses across Korea, Hong Kong, Taiwan, China, Japan, Australia, India and Southeast Asia.
Prior to joining Turn, Ms. Deng was senior director of advertising sales and marketplaces for Yahoo!'s Asia-Pacific operations, where she was responsible for the overall growth and monetization of the search and performance display businesses. In that role, she developed the region's advertiser, publisher and product strategies and drove end-to-end go-to-market plans for global and regional initiatives. Previously, she led product management, business strategy and product marketing initiatives for Yahoo! Asia's advertising products.
Prior to joining Yahoo!, Ms Deng was responsible for the sales and marketing of enterprise financial software to Global 500 clients across the US, Europe and Asia. She also developed software applications for venture-backed start-ups as well as WebLogic enterprise solutions for a major media corporation.
She holds a BA in economics from Occidental College, an MBA from the Wharton School and an MA in international studies from the Lauder Institute at the University of Pennsylvania.
George Godula is co-founder of Web2Asia - a consultancy and incubator for Internet & E-Commerce companies in China and Japan. Clients include Western companies such as Bigpoint, Jimdo and Panjiva as well as local online players such as Alibaba and Tencent. George is also the Managing Director Asia of the international Direct Response Advertisement Agency MH | direkt. The agency is specialized on conversion oriented & ROI driven online and offline marketing. Clients include consumer brand advertisers, E-Commerce and B2B companies such as Esprit, Swarovski, Bosch, Henkel, Nokia Siemens Networks, W.L. Gore, Kaiser & Kraft or Gildemeister AG.
CMO & Managing Director
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was the publisher of Search Engine Watch and ClickZ, and the producer of the SES global conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book, “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is the current Chairman of global trade association SEMPO, having been elected to the board of directors in 2010 and serving two years as President.
APAC Head of Content Partnerships (News, Education & Family Entertainment), Asia Pacific
Formerly Regional Director for Turner Entertainment Interactive Media (Turner Interactive) and General Manager of TurnOut Ventures Limited, Benjamin lead the development of the interactive business unit tasked with expanding online consumer engagement and commercial opportunities across Turner's kids, animation and entertainment brands through the launch of new online community-based games and bringing to market online video and e-commerce services to complement Turner's television and consumer products divisions. His role also includes the management of over 16 consumer websites in Asia Pacific spanning Cartoon Network, Pogo (India), WB (India), truTV, and Turner Classic Movies, and overseeing staff across offices in India, Korea, Hong Kong, plus operation centres in China and the Philippines.
Additionally, Benjamin manages TurnOut Ventures Limited, a business focused on the development of original content across digital media and consumer products. TurnOut Ventures is currently developing and operating massively multiplayer online games (MMOG) based around Ben 10, Tom and Jerry, and characters from the Cartoon Network Universe. TurnOut Ventures is also driving the global brand and product development for Tuzki, an expressive bunny character fast emerging as an icon of the Internet generation,.
Prior to joining Turner, Benjamin was Marketing Director at eBay and managed new business ventures in Southeast Asia at Yahoo!
Originally from Australia, Matt has lived in Asia for over 20 years. He started in the Internet in 1997 as the co-founder and employee #1 for SpaceAsia Media, the first Pan-Asian ad network founded in Asia. SpaceAsia sold in 2000 to Engage Inc (CMGi) becoming Engage Asia with Matt staying on as VP APAC after the sale. In 2003 Matt founded Activ8 Worldwide as a JV with Outblaze Ltd which handed global media sales for Mail.com, Sanrio Digital (Hello Kitty), the Opera browser plus a number of other leading brands. After the sale of Activ8's primary assets Matt took a board director's seat on the Malaysia listed Oriented Media Group Berhad. In 2009 Matt took a postion at News Corporation's .FOX Networks as VP for Asia Pacific and Middle East.
Professor Lonnie Hodge, is the recipient of many awards and fellowships in writing and speaking, including a National Endowment for the Arts Fellowship in Literature. He is the author of Fishing for the Moon (poetry), An Evening with William Butler Yeats (play) and Luther, among others (play). Lonnie writes for several International journals and magazines. He is also the creator and CEO of Culturefish Media, an international Public Relations company specializing in building clients for Chinese businesses. Lonnie has been active in social media since 1978 when he was a member of the Army War College's Task Force Delta.
James is the founder and CEO of BPOVIA, the world's leading provider of remote employee solutions. James has more than 10 years of experience in internet marketing, technology, government service and China business development. Prior to founding BPOVIA, James held executive positions in the China Yurun Group (1068.hk). He has played major roles in international M&A activities in the China Yurun Group.
James graduated from the University of Southern California with Masters of Science degree in Electrical Engineering.
Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement global search marketing strategies and detailed "voice of the consumer models" using keyword data to understand what consumers are looking for to better drive content strategies.
Bill is considered one of the top thought leaders on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition.
Kahlow is one of the most recognized thought-leaders in the global conversation on eLearning & education to fill the pervasive skills, talent and jobs gap challenge. Named Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40", Kahlow is well known for his endless energy as an Entrepreneur and in the space for his track record of success having founded, built and profitably exited 3 prolific digital marketing companies. Most notably, Kahlow is seen as an innovator for education in digital marketing in making the eLearning platform a mainstream learning platform for marketers around the world to learn digital to improve their chances for success both individually and company-wide.
As a speaker, with over 15 years of educating in the Digital Marketing space, Kahlow is known for his inspirational style and ability to translate technical complex digital topics to understandable business outcomes. He is a recognized author, columnist and authority on Social Media, Big Data, Demand Generation, Mobile Marketing, Search Marketing/SEO, and Digital Strategy.
He can be found in San Francisco working on his passion to expand OMI's global reach to "Teach the world Digital".
Raffi Kamalian is the COO of alivenotdead.com, an online community for artists and their fans based in Hong Kong. Since launching in 2007, alivenotdead.com has grown to over 1700 artists and 500,000 users from around the world. alivenotdead.com has worked on social media-based marketing campaigns with many brands including adidas, Coca-Cola, Nokia, Esprit and Diesel Jeans. Prior to the founding of alivenotdead.com, Raffi was working as an assistant Professor in CUHK's Faculty of Engineering.
As Chief Digital Officer, Andrew is responsible for driving the digital agenda for Euro RSCG across Asia Pacific, from pursuing the agency's digital opportunities to working across teams and clients, including recent global digital wins, Unilever and IBM. Based in Singapore, he is also responsible for recruiting and training the best digital talent in the region while working closely with regional and global teams.
Prior to joining Euro RSCG, Andrew was the VP of Marketing for Asia-Pacific at enterprise cloud computing leader, Salesforce.com, where he defined the go-to market strategy in the region; managing teams spanning strategy, digital, PR, events and field marketing. Prior to that, he spent eight years at Ogilvy, in a variety of regional management roles, in particular running OgilvyOne for North Asia. In this role he spent much of his time in China and Korea establishing the One operations in those markets. While in China, Andrew was instrumental in setting up Audi's first direct customer acquisition program which subsequently evolved into their pan-regional customer loyalty program.
With over 20 years of industry experience, Knott has worked with brands such as IBM, Unilever, J&J, Visa and Nike in various markets throughout the region, including Japan, China, Korea, India, Singapore/SE Asia and Australia.
Adaline Lau, ClickZ Asia’s editor, oversees day-to-day editorial operations covering digital marketing including search, social media, mobile, analytics. Before ClickZ, she was a senior reporter at Marketing Magazine and worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
Mr. Casey Lau is a Vancouver-born digital pioneer who started his career in Hong Kong 15 years ago. Mr. Lau's newest venture is leading the team at Popcorn Media Network, a Hong Kong-based online publishing company that produces 3 daily blogs: Butterboom.com, Neonpunch.com and Winebuz.hk. Interviewed and featured in publications like Asiaweek, Newsweek, South China Morning Post, The Standard, Mr. Lau was voted one of Hong Kong's Most Interesting People by HK Magazine.
Eden gained extensive exposure in the China market when he started working in China in 2005, in the capacity of Group Marketing Director of an on-line MMORPG game business and CEO of a retail chain. During that period, he witnessed the strong growth of social media in China. Before moving into China, Eden held senior brand and marketing positions in Hutchison Telecom and Hongkong Telecom/PCCW where he pioneered quantitative analytics in studying brand and customer dynamics. He extended and applied that knowledge on the Brandtology platform, and provides business insights to his clients' on their social media activities. Eden holds a MBA from the Hong Kong University of Science and Technology and also completed an International Executive Development Program in INSEAD, France.
Blogger and Co-founder
Ms Donna Li is the General Manager of Strategic Marketing & Media Planning of Renren Inc, the leading real-name social platform in China. She oversees RenRen.com, Nuomi.com, 56.com trade marketing as well as online advertising business, offering most effective marketing solutions via social media mechanism to clients of all major business sectors.
Prior to joining RenRen, Donna was the trade marketing director of Taobao, Alibaba, and Yahoo, and has gained most cutting-edge knowledge and solid experience from portal, to search to e-commerce. She also acted as the media planning head for Yahoo global cross-border deals, working extensively with world Multi-national brands and research institutes.
Ms Donna Li holds an EMBA from CEIBS.
Rosemary Lising joined iProspect in June 2012 and leads search and performance marketing on the General Motors business covering Asia Pacific, Middle East, Africa and Russia.
Prior to joining iProspect, Ms. Lising headed GroupM Search where she was responsible for developing and growing the search business practice across Asia Pacific. This included business planning and operations, business development, agency integration and training development.
Rosemary has been a leading Search Marketing expert since the early days of this field. She has over 15 years of experience in Digital Marketing. Prior to joining GroupM Rosemary established the Search Marketing & Online Media practice for Blue Interactive Marketing – now a WPP company Possible. At the time, she expanded the company’s business offering by developing a Search and Media discipline. Key global and Asia-wide clients included: Hewlett Packard, eBay, Lufthansa, BEA, and Polycom.
Recognised as a Digital and Search Marketing industry leader, Rosemary speaks at industry conferences and produces globally recognised digital best practices in marketing.
Prior to Blue Interactive Marketing she was as General Manager of the DoubleClick Media operations in South East Asia launching the Singapore office and satellite operations in South East Asia.
Her career started as a strategic media planner for notable agencies including Foote Cone Belding, Zenith Media and Ogilvy & Mather.
Search Engine Manager
Jonathan Liu is SEM Manager for Expedia, managing APAC paid listings for the Hotels.com brand across 15 localized websites across Google, Yahoo!, Naver and Baidu. Other Expedia brands include Hotwire.com, Tripadvisor, Egencia, eLong and Venere. Prior to joining Expedia, Jonathan founded Moonlight Marketing, a social media consultancy focused on helping brands and organizations develop and execute social media strategy. Client projects included IHG, Alibaba, Conrad Hotel, Incisive Media, Embrace Global and Galaxy Macau, among others. From 2005 to 2010 Jonathan worked at Yahoo! with large search marketing advertisers in the US and Asia Pacific. Jonathan graduated from the University of Michigan Ann Arbor with a BA in Political Science and Economics.
Lawrence Lo is the business director of digital at OMD, a global communications agency. With more than eight years of online and search marketing experience Lawrence has a passion for bringing his clients results through innovative online strategies, with a focus on search. Other areas of passion include, social media and email marketing. Lawrence holds a B.A. in Marketing from the California State University of Fullerton.
Jeff Lyndon is the COO of Humble Gaming Limited, a Hong Kong base mobile game and application developer/publisher. Jeff started his game developer career since 2001. Through out his career he have launched 3 full scale massively multiplayer games and 25 other titles in various platforms including iPhone, iPad, Window, Mac, Xbox, Facebook and more. With the titles and projects Jeff have been involved, he is recognized as one of the most experience game developer in Hong Kong and Southern China. Jeff have also spoke at events & conferences such as Ad-Tech, BloggerCon, TEDx Events in the region on topics including marketing, digital entertainment and creative thinking.
Jeff recently received the 2009 "30 Under 30 Game Developer Award" from one of the most prominent game industry magazine: DEVELOP and 2nd runner up in Twitter's Short Awards 2009 under Gaming Category.
Regional Business Director
360 Digital Influence Asia Pacific, Ogilvy & Mather Asia Pacific
Scott McBride, a member of the Ogilvy PR Asia-Pacific 360° Digital Influence team based in Hong Kong, is a digital marketer with over 11 years client and agency side marketing experience.
Managing both regional and local clients, his role is to build Ogilvy's Social Media practice across the region by bringing the world of digital and social to brands.
Prior to joining the Asia-Pacific 360° Digital Influence team, Scott was General Manager for OgilvyOne Malaysia working on through-the-line and digital accounts such as Guinness, Heineken, IBM and Maxis.
Before moving to Asia, Scott founded, managed and latterly sold a successful integrated and digital agency.
Based in Glasgow, Scotland, the agency won awards across the UK and Europe with a client footprint that stretched from the United States to Asia.
Scott studied marketing at The University of Strathclyde Business School, Glasgow, and Business Management at the University of Calgary, Alberta Canada.
Matt McGowan is a global advertising, marketing, media, and technology executive. A digital strategist, Matt is an expert in all facets of earned, paid, and owned media.
Until July 2013, Matt served as Managing Director of both the Online Marketing and North & South America divisions, of London-based Incisive Media - a recognized world leading media, marketing services, data, and communications firm. Since joining in 2006 as the Global Vice President of Marketing, Matt was instrumental in growing the business due to his strong relationships with their enterprise partners, in addition to his ability to lead from the front, educate, and develop consensus.
In May of 2013 Incisive Media was named by the Association of Online Publishers (aop) the 2013 Digital Publisher of the Year.
In June of 2013 Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.
Previously, from 2004-2006, Matt was acting COO of the SAAS inventory management and ecommerce business, PropertyRoom.com, and prior to that Matt was an integral part of the cloud based syndication technology business, Headland Digital Media, when it was sold to Pearson Education (Pearson PLC) in 2001.
Matt is a graduate of the University of Oxford (MBA) and Lafayette College (BA), as well as a dual US and Irish (EU) citizen.
Master of Wine
Meiburg Wine Media Ltd.
Based in Hong Kong, Debra Meiburg is a celebrated wine journalist, TV personality, wine educator and in-demand speaker who holds the top honour in the wine world - Master of Wine.
A former wine professor who is not afraid to get dirt under her fingernails, Debra has worked harvest in Chile, pruned vines in Bordeaux and was a cellar-hand in New York. A widely respected wine judge, she recently founded and is director of the world's first truly Asian wine competition, the Cathay Pacific Hong Kong International Wine & Spirit Competition.
Debra's latest venture, an online video series named Meet the Winemaker, is a charming access-all-areas look at the wine industry, where she reveals the personal side of the industry's top dogs and rising stars.
Make no mistake, Debra has a serious tongue for wine, but her approach is a little tongue in cheek. Through her numerous wine-related pursuits, Debra is determined to take the everyday wine lover beyond the bottle to discover the intricacies of their own tastebuds and thoroughly enjoy the pleasures of wine. See www.debramasterofwine.com for more about Debra.
Jay Oatway is Hong Kong's most followed digital journalist, covering web trends and the impact of technology on society. He now has more than 95,000 followers on Twitter.
With more than a decade of experience in tech-culture journalism and new media marketing, Jay's work has tracked every stage of the digital revolution--from early websites to the latest in social media tools. He was previously the celebrated tech columnist for POWER magazine, and the editor of the mobile lifestyle magazine Charged. He's been a 'trend hunter' for Portension.com and supports his micro-blogging with longer commentary on beyond140.jayoatway.com. And he has worked as a Creative Director in experiential marketing.
Jay is currently freelance consulting for businesses, while working on a book chronicling the unprecedented ways people are utilizing social media to overcome adversity in times of humanitarian and ecological crisis.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
Luke Organ, currently Director of Sales and Marketing at the Sony Ericsson Women's Tennis Association (WTA) based in Beijing, is a sports marketer with rights holder and agency side marketing experience.
Managing the marketing objectives for the WTA across Asia Pacific, his role is to build the WTA's Social Media presence across the region by leveraging the world of digital and social for the WTA and its members including their tournaments, their players and their sponsors.
Prior to joining the WTA, Luke was a Director of global sports marketing agency Frontiers Group based in Shanghai and also Vice president of the parent Private Equity firm Pacific Investments working on 360° marketing initiatives for the agency's clients as well as analyzing new media and leisure investments in his PE role.
Before moving to Asia, Luke was part of a new experiential media owner for 3 years then worked within Blowfish Digital servicing clients such as EBAY, Paypal and Agent Provocateur.
Luke studied Sport Business at Sheffield Hallam, UK, and Advanced Financial Modelling at the London School of Business and Finance, whilst currently undertaking his CIMA.
Brent D. Payne, CEO of Loud Interactive, started doing SEO long before it was even called SEO. As an internet marketer with over a decade of experience, Payne has established himself as a leader in the rising industry. Payne has held roles at prestigious companies such as Amazon and the Tribune Company. At the Tribune Company he grew their search engine traffic from 500,000 visits per day to 1,700,000 visits per day in just 3 years. He's been independently consulting since 2009 and started consulting full-time in 2011 with the founding of BaldSEO.com. Payne has achieved success for a variety of different companies in diverse industries. This success led to the expansion of his company and the name change to Loud Interactive. Why the switch? Payne feels like it expresses his clients' desire to "Be Heard" through SEO and digital consulting, plus his employees wouldn't shave their heads.
Founder & CEO
Allen Qu has founded Netconcepts China in 2008 to provide analysis, consultation and implementation of natural and paid search strategies for world's leading companies in greater China, US, Australia, New Zealand and Japan markets, including DangDang.com, Amazon.cn, Vancl.com, Air China, Air France, Expedia, eLong.com, Hotels.com, Philips, TCL, LG, Huawei, Lightinthebox.com, Dianping.com, Taikang Life, Qunar.com, Zhaoping.com, New Oriental Group, eBay.cn, 4399.com, Net.cn and many more. Netconcepts China has been ranked as the No.1 SEO service provider and one of the top 10 e-commerce service providers in China.
Allen Qu is the Special Professor of online marketing for Beijing University of Aeronautics and Astronautics and Beijing Open University. He is also the Special Adviser for Baidu College. Allen graduated from The University of Auckland with marketing and IT degree. He is Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer.
Allen's expertise includes search engine optimization, paid search management, social media optimization, database marketing and integrated marketing strategies. The search marketing programs that Allen has been managing have achieved remarkable successes, and Allen also has extensive experience in managing e-commerce operations. In addition, he's the frequent speaker at search & online marketing conferences, including SMX, ad:tech, SES and other internet related events, conferences and TV shows. Allen has also been providing SEO and online marketing trainings for Google, Baidu, government agencies and various organizations.
Venture capital - Based in Hong Kong, Sean leads the Ventures team to buy and build internet businesses across APAC by leveraging the strength of 300 digital warriors focused on game changing ideas and innovative new business models.
Entreprenuer - Developing and growing the digital business of each new venture from initial start up strategic planning through to detailed execution of high velocity growth plans.
Cellar Master Wines - Building the first start up venture by leading the eCommerce, digital and marketing teams at CellarMasterWines.com to build the number one online wine business in Greater China.
Sean has senior leadership experience in world-class corporations and entrepreneurial start-ups including Toyota, Travelocity, Groupon, Air New Zealand, Langham Hotels and Bonds In Asia.
At Groupon he lead the 100+ team across APAC to build a mobile social commerce travel company that is known as the world's fastest growing company. At Langham he was responsible for leading the hotels global E-business, Loyalty and Partner marketing initiatives which include; building Langham's online revenues and digital brand equity; inspiring loyalty among Langham's customers. At Travelocity he established ZUJI as the Asia Pacific's award winning online travel agent. Sean has also consulted to 15 of the top investment banks in the world, working to build an electronic bond trading platform across Asia. At Air New Zealand, he led the team to build a global website serving 26 countries and launched the airline's first ever online booking service. Sean also led the e-commerce marketing team at Toyota where he was responsible for bringing the global motor vehicle giant online and in touch with customers, suppliers and partners.
Ross Settles is a Knight International Journalism Fellow leading a project in Malaysia to integrate citizen journalists into the country's leading independent news site.
Most recently, Settles managed the online business operations for Hong Kong's South China Morning Post. Prior to SCMP, he directed marketing and business development efforts for Knight Ridder Digital, the online subsidiary of what was once the second largest U.S. newspaper publisher. During his tenure at Knight Ridder, Settles led efforts to invest in and implement strategies using new online technologies: social networking (Tribe Networks), vertical search (ShopLocal), news search and aggregation (Topix). Settles worked closely with local news and business operations to develop new business and distribution models for these new investments.
Before Knight Ridder, Settles led marketing and international development efforts for technology media company Red Herring Communications. Settles began his work in the newspaper industry at Times Mirror; he ran marketing for The Baltimore Sun and led product development for Times Mirror's online subsidiary.
Settles joined Times Mirror after serving as publisher of the Open Society Institute-funded Open Media Research Institute (OMRI) in Prague. In this position, he oversaw commercial operations for this provider of independent reporting and analysis of developments in Central Europe, Eastern Europe and the former Soviet Union.
Settles has spent a decade working and studying in China and East Asia. He speaks, reads and writes Mandarin Chinese. Settles holds a Masters in Business Administration from the University of Chicago and a Bachelor of Arts in East Asian studies from Princeton University.
Hari is the Asia Pacific Director of Performics; the Publicis-Vivaki arm specialized in Search Marketing and Digital campaign analytics based out of Singapore. Performics handles the Search marketing strategies for global brands such as Delta Airlines, Malaysia Airlines amongst others. Hari is a seasoned digital marketing professional with over 13 years experience in the AP region spanning integrated digital media strategy/planning, Performance / ROI based marketing, Digital media analytics & measurement. His track record includes successfully building & deploying digital strategies for a repertoire of brands in AP region such as Singapore Airlines, Starwood Hotels & Resorts, J&J, Nike, Intel, Nokia, Samsung to name a few. Hari set up the digital media discipline in BLUE Interactive SG (2008); served as the National Director – Starcom IP India (2007); served as Integrated Media Director for Dell South Asia (2006); set up Mediacom Interaction Singapore (2005) and also served as Director – Mindshare Interaction (2004). His interests include metaphysics, music, motorcycles & life in the wild.
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google's B2B Technology Council. He writes a monthly SEO column for ClickZ.
Chen Sijie is the General Manager of Shanghai Online TV Station by SMG. He graduated from the school of Journalism, Fudan University with a master's degree. He was a director and producer of the well-known program News Probe and One Seventh in Shanghai TV. He has been the head of the Morning news program The Look Show on Dragon TV until recently, and he's been in charge of the preparatory work of Shanghai Online TV Station since 2009.
Founder and CEO
Gene Soo is the founder of StyleNearBy. StyleNearBy is an iPhone app that helps people discover new styles by showcasing places and events related to style. It is a platform where boutique owners, retailers and designers join force to provide shoppers with the best event and location guide to styles. Prior to StyleNearBy, Gene worked as a Management Consultant at Accenture's strategy practice in San Francisco focusing on customer strategy on wide variety of industries such as utility, telecom, insurance and finance. Before Accenture, Gene was a computer engineer at SanDisk Corp, the world's largest retail flash memory supplier, based in Silicon Valley. Gene holds a BS and MS in Computer Engineering from Carnegie Mellon University as well as a MBA from Columbia University.
Ariel Sumeruk is the Managing Director of Clicks2customers (C2C) a specialist PPC agency. His previous roles include head of Business intelligence and CTO for C2C where he directed the development of a bid management system and developed PPC pricing algorithms. Before working in the online industry Ariel was a Senior Quantitative analyst and structured product creator for Cadiz Investment Bank. He holds an MSc in Cosmology and a PhD in Plasma Physics.
Karen joined the Wharf Group in 1993 and was responsible for the launch of Times Square. In 1997, Karen had the additional responsibility of Harbour City and embraced this unique challenge to promote two malls concurrently for five years. From 2001 onward, Karen focused her efforts on Harbour City.
Karen is now the Senior Manager, Promotions and Marketing. Valuable marketing experience was gained promoting the two malls both locally and internationally with special emphasis in developing the Mainland market. In 2009, Karen took another step ahead by promoting Harbour City online, and successfully integrated the new media with traditional media.
Karen began her career at Ogilvy and Mather Advertising and joined the advertising departments of Standard Chartered Bank and American Express Bank prior to joining the Wharf Group. Karen is currently the vice chairman of the Hong Kong Advertisers Association.
As Head of Performance Advertising for AdMob Google, Bernie is responsible for growing the company's business across the Greater China and Thailand markets. Prior to joining AdMob Google, Bernie was Engagement Manager of Market Development for Motorola where he was responsible for sell in, commercialization, and marketing of media solutions and services (including SCREEN3) to operators and retail markets globally. Previously, Bernie was Solutions Architect for 4thpass Inc. and Sun Microsystems. Bernie holds BSc from Kings College, London University.
Global Search Lead
David Temple is the Global Search Lead, SMB at Dell. He has more than 12 years of search marketing experience starting with US Internet in 1998. He previously held dual roles as Digital Director at Soho Square and Regional Head of Search Marketing at Neo@Ogilvy both Ogilvy One Worldwide companies. Prior to that he was a senior search marketing consultant at FindLaw, the Internet's most trafficked legal web portal. He has developed digital and search marketing strategies for a variety of multinational companies such as Adobe, British Airways, Cisco, IBM, Intel, Motorola, RIM, PayPal, P&G, Samsung and SAP.
David is a regional editor at Multilingual-Search.com and blogs about sem training at SEMScholar.com. He is also a frequent speaker at industry events around the world including, ad:tech, Search Engine Strategies (SES), Search Marketing Expo (SMX), Search Expo China, Digtial Marketing 2.0 and eComXpo. He was a visiting professor and lecturer in Beijing and Guangzhou, China and now lives in Singapore.
Adrian is the Regional Head of Marketing - APAC for Puma (world's leading Sportlifestyle company) based in HK. He is focused on bringing marketing innovation and deploying a new integrated marketing model.
He has over 14 years of experience in Asia Pacific working in various countries both on agency and client side to build strong brands across consumer, healthcare and the financial services sectors. He is most passionate about integrating technology, data and marketing to deliver business outcomes which has led him on a journey through direct marketing, CRM, digital media and social media.
Adrian started his career in General Electric working on eBusiness in both the financial services and healthcare divisions. He then joined Johnson & Johnson VisionCare as Regional Head of Interactive focusing on CRM and digital. He made the leap into Universal McCann, as Regional Director of Interactive where he drove online advertising, search and social media for clients which include: Microsoft, Intel, Xbox, MasterCard, UPS, Sony, Coca-Cola. Most recently he was the Regional VP Marketing for Bausch+Lomb – Asia Pacific where he was designing the new integrated marketing model for the business.
Adrian holds a Bachelor of Arts and Bachelor of Engineering from the University of Melbourne, Australia and Master of Management from Macquarie Graduate School of Management, Austraila. He also achieved a Six Sigma Black Belt, where he has worked on many projects to drive efficiency and effectiveness in the marketing.
A true Technology Versatilist who is a consumer of everything electronic, and loves to share those experiences.
Technology is not only his profession but had always been his hobby. As a result he lives and breaths it every minute of the day.
He consults for heads of companies in both North America and Asia, guiding their corporate technology adoptions and formulates strategies for technology uses.
Benjamin co-founded Inspire Synergy with Ray Lee, which aim to be the leading position of the industry with outstanding web business solutions. Prior to Inspire Synergy, Benjamin was a member of R&D Team of a global world leading mobile communication technology company. Benjamin is a Google Certified Web Analyst and Certified Internet Advertiser, he is also an active member of the Web Analytics Wednesday. His co-founded Inspire Synergy Ltd. has successfully joined the worldwide Yahoo! Web Analytics Consultant Network, and become the 1st Yahoo! qualified company in China that provides professional web analytics and consultation services. Inspire Synergy is also the corporate member of the Web Analytics Association, and is currently funded by the Incu-Tech Programme of Hong Kong Science & Technology Park. With his mission to establish result-oriented marketing strategy for clients, Benjamin tailor-made suitable marketing strategies for clients according to their goals and requirements, and delivers customized web solution as well as SEM/SEO performance improvement with powerful web analytical tools. Apart from special techniques to manage SEO & SEM campaigns, Benjamin and his co-founded company dedicates themselves in providing the best practice internet marketing solution for both enterprise-class clients and small-based-business owners, and are now monitoring clients' websites over millions of hits on a monthly basis, analyzing online consumer behavior and maximizing ROI.
Senior Vice President, Business Operations
Michael Y XU joined Gridsum Technology in 2008 as Senior Vice President of Business Operations, responsible for strategic cooperation, business development, government business and marketing teams. Under his leadership, Gridsum Technology successfully initiates solid partnership with iCrossing and Microsoft. Michael has more than 15 years of digital marketing and financial services experience serving Fortune 500 clients and China's top-tier state owned enterprises in both North American and Northeast Asian markets.
Michael is also expert of National Administration College expert committee. At the same time he is in charge of the business operation of E-Government Research Center of State Information Center
Michael is currently the Board of Director of SEMPO and the Chairman for SEMPO's Greater China Working Group. Through his coordination, SEMPO Greater China formed in-depth partnership with Baidu and Bing.
Michael worked in Strategic Investment Department of Sinochem, China's top national oil company with 19 times entries into Fortune 500, from 1994 to 1999, where he got deeply involved with major transactions, including China Unicom, Shanghai Grand Hyatt, Suzhou Industrial Park, WEPEC, and Zhejiang Aoshan National Petroleum Base. He then joined one of China's leading real estate companies as Financial Controller.
Michael received his MBA and MS degrees from California State University in 2003, and his BA degree in Accounting from Renmin University of China in 1994.
Managing Director, iProspect Hong Kong / Managing Director, Key Clients
iProspect Asia Pacific
Heading iProspect North Asia, Antony's search experience includes Google and a few internet start-ups in US. His experience spans a variety of functions including search engine marketing and optimization, online advertising, email campaign management, and market research in both academic and commercial settings.
Antony began his career in the digital world by working with Google in their Mountain View Headquarters, before moving to a number of startups including oDesk and AdBrite.
Antony has worked with a number of multinational companies in finance, travel and hospitality, FMCG, telecom, consumer electronics, and pharmaceutical industries in his past and current positions.
Antony is recognized as a leading expert in the field of search and he is also a frequent speaker at industry conferences around the region.
Ray Yuen is Head of Business Development & Marketing of on.cc, the portal of Oriental Press Group (OPG). He oversees the content licensing businesses of OPG, manages the integrated marketing strategies of on.cc and forges alliances with strategic partners including Microsoft, NetEase, PCCW, Sina, Sohu, Tencent and Yahoo. Ray also supervises the operations of ontv, the first and leading free online TV in HK. Ray has 19 years of experience in video content optimization, business development, marketing and brand management in TV and Internet. Previously, he held key positions in Star TV, Turner Broadcasting System (APAC) and other renowned media.
Peter Zapf was appointed Global Sources' chief operating officer in January 2011. Mr Zapf is responsible for the company's worldwide operations including community development and China community development, content development, human resources and administration.
Mr Zapf began his career in software project management with the United States Air Force. He then joined Global Sources in Phoenix, Arizona, working on the development, sales and marketing of the company's early software and e-commerce products. Later, he worked as a research analyst at Bear Stearns in New York, focusing on the B2B market, after which he joined Hong Kong-based AsiaCommerce, a startup incubator, as chief executive officer. He rejoined Global Sources in 2001.
Mr Zapf holds a BS in Electrical Engineering and Engineering and Public Policy from Carnegie Mellon University, an MS in Computer Science from Troy State University, and an MBA from Thunderbird, the American Graduate School of International Management.
Michael Zung is senior Vice President, Business Integration in HSBC's Asia Pacific personal banking operations, where he launched and headed up HSBC Direct in Taiwan and was responsible for the growth of HSBC Direct in Korea and Taiwan, the first "branchless bank" in both countries. More recently, he was responsible for the launch of HSBC Advance in Taiwan. Prior to HSBC, Mike founded OneXeno, a regional digital marketing consultancy based in Hong Kong, serving clients like Turner, eBay, Toys R Us, Coach, Sasa, Marriott, and Swire Group. Mike first came to Asia 10 years ago, working for DoubleClick, where he served in various positions including Managing Director for North Asia and as a director of DoubleClick's Japan joint venture. Mike holds an MBA from New York University and an MA from University of Washington.