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Monday, September 13, 2010

Opening Keynote: Smarter Search & Analytics
Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google

Introduction to Search Marketing
Benjamin Grubbs, Regional Director, Turner Entertainment Interactive Media
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting

Search and Display-the New Dynamic Duo
Anna Chan, Managing Director Asia, Reprise Media
Cindy Deng, Senior Director and Head of Performance Advertising for Asia-Pacific, Yahoo!
Matthew Harty, Vice President Asia Pacific, Fox Networks, Fox International Channels

Analytics Best Practices
Elmer W. Cagape, Founder, SEO Hong Kong
Hari Shankar, Head of Search APAC, Performics

SEO Performance Marketing
Allen Qu, CEO, Netconcepts China
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP

Social Media Best Practices
Panel Presentation

The Business Value of Social Media
Eden Lau, Co-Founder & Managing Director of North Asia, Brandtology
Scott McBride, Regional Business Director, 360 Digital Influence Asia Pacific, Ogilvy & Mather Asia Pacific
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

SEM (PPC) Best Practices
James Huang, CEO and Founder, BPOVIA
Lawrence Lo, Business Director, Digital, OMD

Building Your Digital Brand Presence
Andre Pan Li, Blogger and Co-founder, Brandigg Strategy

Tuesday, September 14, 2010

Keynote Address
Tianfang Feng, Chief Consultant, Search Engine Marketing, Baidu

Understanding How Consumers in China Access the Internet
Wallace Cheung, Senior Analyst Internet Sector, Credit Suisse
George Godula, Co-Founder, Web2Asia

Keynote Panel: Increasing ROI through B2B Lead Generation
Eddie Choi, SES Advisory Board & Managing Director, Frontiers Digital
Matthias Baur, Corporate e-Business Development Director, Reed Exhibitions
Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising
Peter Zapf, Deputy Chief Operating Officer, Global Sources

SEM in China
Patrick Abotsi, Founder and CEO, Sinovantage International

Advanced Paid Search Tactics
Philip Chiu, CEO, Beyond Media
Ariel Sumeruk, Managing Director, Clicks2customers
Benjamin Wong, Co-founder and Chief Technology Officer, Inspire Synergy Limited

Information Architecture, Site Performance Tuning & SEO
Brent Payne, SEO Director, Tribune

Scaling your Video Marketing Efforts in China
Jonathan Liu, Founder, Moonlight Marketing
Chen Sijie, General Manager, Shanghai Online TV Station by SMG
Michael Yang Xu, Senior Vice President, Gridsum Technology
Ray Yuen, Head of Business Development and Marketing, (HK) Ltd.

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  • Partial list of attendees:
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  • admomo
  • AIA
  • Air France / KLM
  • AVCJ Group
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  • Bank of America Merrill Lynch
  • Bausch & Lomb
  • Beijing Daxieyi Ad
  • Beyond Media
  • Brandigg Strategy
  • Brands Centre
  • Brandtology
  • CIGNA & CMC Life Insurance
  • Clicks2customers
  • ClickZ Asia
  • Colgate
  • Comscore
  • Credit Suisse
  • Crown Worldwide Holdings
  • Culturefish
  • Cypress River Advisors
  • Daum Communications
  • Dell
  • Diageo
  • EF Englishtown
  • Emi Strategic Marketing
  • Etrade Asia
  • EuroRSCG
  • Finn International
  • Fleishman-Hillard
  • Fold 7 Digital
  • Fox International
  • Frontiers Digital
  • FXCM Asia
  • Global Sources
  • Gravitas
  • Gridsum Technology
  • Harbour City
  • HeathWallace
  • Hong Kong Design Institute
  • Hong Kong Tourism Board
  • Hong Kong Web Analytics
  • Hoola
  • Hospitality Marketing Concepts
  • HSBC
  • Humble Gaming
  • Inspire Synergy
  • International Center for Journalists
  • Isobar
  • Kimberly-Clark
  • Langham Hotels International
  • Macau Ignite Media Group
  • Maccess
  • Marriott International
  • mediAvatar Software Studio
  • Meiburg Wine Media
  • Mergermarket
  • MH direkt Asia / Web2asia
  • Microsoft
  • Moonlight Marketing
  • MRM Worldwide
  • Neo Derm
  • NetConcepts
  • Ogilvy & Mather Asia
  • OMD
  • Omnicommedia Group
  • Omniture Technology / Adobe Systems
  • Online Marketing Connect
  • P&G
  • Pacific Prime / Kwiksure
  • PayPal Information Technologies
  • Performics
  • Philips
  • Popcorn Media Network
  • Reed UK
  • Reprise Media
  • Sabre Hospitality Solutions
  • Sabre International
  • SAP
  • SEO Hong Kong
  • Sephora China
  • Shanghai Online TV
  • Shangri-La Hotels and Resorts
  • Sinovantage International
  • Sony Ericsson WTA Tour
  • Sports HQ Group
  • Stellar Information System
  • StyleNearBy
  • Swire Properties
  • Symantec
  • The Egg Company
  • The Hong Kong and Shanghai Hotels
  • Theorigo
  • TopRank Online Marketing
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  • Turner Entertainment Networks Asia
  • TurnOut Ventures
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  • and many more!