Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal. As a native speaker of the Chinese language and a talented engineer, Baidu focuses on what it knows best - Chinese language search. Applying avant-garde technology to the world's most ancient and complex language is as challenging as it is exciting. At least people here at Baidu think so. As having diligently disclosed in the Prospectus of our recent Initial Public Offering, Baidu believe there are at least 38 ways of saying "I" in Chinese. They master all the ways of addressing oneself in Chinese because baidu's users depend on it to address every one of their daily queries. Biadu's mission is to provide the best way for people to find information. In addition to serving individual users, Baidu also serve as a media platform for online marketing customers. Baidu not only provide customers easy access to one of the largest online audiences in China but also targeted groups with defined interests as indicated by queries.
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