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Theater Presentations

These presentations take place in the Expo Hall Theater and are free to all SES Chicago attendees.


Theater Presentation - 11:30-11:50am
Blog advertising Strategies
This presentation will discuss the effectiveness of blog advertising. Advertisers will learn what this means for them and for their customers, including what benefits blog advertising provides in helping consumers find their product. It will teach advertisers how posting ads on relevant blogs will connect them with customers, and increase search engine rankings.

  • Speakers:
    Jean Newton
    Kristin Matthews


Theater Presentation - 12:00-12:20pm
From Brick to Bytes: Taking a Luxury Jewelry Chain Online
Luxury jewelry isn't the kind of expenditure that most people want to make online. But that's bound to change. So how does a major, national brick & mortar chain suck as Birks & Mayors begin the transition? In this session, we'll look learn from the example one of the biggest jewelers in North America. We'll look at (1) how a major luxury brand can position itself online through SEM & Social Media; (2) how they can extend their retail experience to interactive platforms; and (3) how they can keep their Social Media presence and ecommerce experience in line with their brick and mortar one.

  • Speaker:
    CT Moore, account manager at NVI


Theater Presentation - 1:00-1:20pm
What is List Segmentation and Why Should I Care?
When you fail to segment your list in your email marketing plan, you plan to fail! Join Victoriya to learn why list segmentation is valuable and a must-do for your email marketing campaigns. We'll help you learn what segments are valuable and how you can segment your current lists with ease.

  • Speaker:
    Victoriya Bobbitt, Account Manager


Theater Presentation - 1:30-1:50pm
What is "Engagement" and Why it Matters to Search Marketers
Businesses optimize their websites and online marketing campaigns for search, trying to get as many customers as possible to their "front door" online, but what do the customers do once they get there? The majority of sites only offer a couple of engagement options for users - a contact form and a button to share on social networks - missing a huge opportunity to convert visitors into customers. We will introduce our new self-serve platform that will help businesses optimize their online marketing investment by bringing more customers past the "front door" and engaging them in real conversations.

  • Speaker:
    Matt Fogel, VP Product


Theater Presentation - 2:00-2:20pm
Fuelling SEO, Twitter & Facebook conversations using Custom News Content - Case Studies
Enhancing your SEO, Twitter & Facebook conversations using our custom news content.

  • Speaker:
    Gabriel Villablanca, VP, Marketing

Website Magazine

Theater Presentation - 3:00-3:20pm
Web Trends for 2011

  • Speaker:
    Mike Phillips, Senior Editor, Website Magazine

Semantic Marketing Systems

Theater Presentation - 3:30-3:50pm
Wake Up and Smell the Coffee: A Long Tail Story
Background: George has over 30 years experience in Database marketing analytics and holds patents in the area of semantic knowledge taxonomy development and has a Ph.D in Operations Research and Statistics from Johns Hopkins University. As the Chairman of Semantic Marketing Systems and CEO of DataLever Corporation, the leading supplier of Data Quality software for MSPs, he is in a unique position to bring together the Database MSP world and PPC analytics. His talk uses a case study of a small coffee company to illustrate the power of online statistical methods when harnessed to a massive query generation database to target the the meaning of search.

  • Speaker:
    George Burch


Theater Presentation - 4:00-4:20pm
The End of Search Marketing (as we know it!)
Trends are changing, channels are emerging. Welcome to the world of Performance Marketing where search is only one of many channels and the amount of cross channel data is staggering. Do you have the knowledge of new opportunities, the skills to tackle them and the budgets to accommodate them?

Join Marc Poirier, Co-Founder and CMO of Acquisio in this fast paced dynamic session to learn how the game is changing and what you can do to take advantage.

  • Speaker:
    Marc Poirier, CMO and Co-Founder


Theater Presentation - 12:30-12:50pm
Traffic Doctor: 5 Sites That Got More Traffic And More Sales By Building Trust
Both clinical research and the experience of practical online marketers have demonstrated beyond doubt that online trust indicators give a serious boost to time on site, pages visited, and ultimately conversion. Now the trust battle is moving upstream into the search arena. Search marketers are realizing that they can gain more traffic and increase conversion rates on that traffic. We will walk-through 5 online businesses and reveal specific techniques for how they improved clicks, stayed off black lists, and boosted profits. Plus we will explain how this phenomenon aligns with other well understood online behaviors as measured using heat maps and A/B split testing, in both traditional search and comparison shopping environments.

  • Speaker:
    Bob Angus, Sr. Product Marketing Manager, Symantec

SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Social Media Club Chicago
Chief Marketing Officer (CMO) Council CIMA
Media Partners
DIRECT Magazine
mThink/Revenue Performance
Search Marketing Standard
Target Marketing
Visibility Magazine
Website Magazine
Web Host Industry Review
In Association with
Search Engine Watch

News Distribution
WiFi Sponsor
Marketwire, Inc.