These presentations take place in the Expo Hall Theater and are free to all SES Chicago attendees.
Theater Presentation - 11:30-11:50am
Blog advertising Strategies
This presentation will discuss the effectiveness of blog advertising. Advertisers will learn what this means for them and for their customers, including what benefits blog advertising provides in helping consumers find their product. It will teach advertisers how posting ads on relevant blogs will connect them with customers, and increase search engine rankings.
Theater Presentation - 12:00-12:20pm
From Brick to Bytes: Taking a Luxury Jewelry Chain Online
Luxury jewelry isn't the kind of expenditure that most people want to make online. But that's bound to change. So how does a major, national brick & mortar chain suck as Birks & Mayors begin the transition? In this session, we'll look learn from the example one of the biggest jewelers in North America. We'll look at (1) how a major luxury brand can position itself online through SEM & Social Media; (2) how they can extend their retail experience to interactive platforms; and (3) how they can keep their Social Media presence and ecommerce experience in line with their brick and mortar one.
CT Moore, account manager at NVI
Theater Presentation - 1:00-1:20pm
What is List Segmentation and Why Should I Care?
When you fail to segment your list in your email marketing plan, you plan to fail! Join Victoriya to learn why list segmentation is valuable and a must-do for your email marketing campaigns. We'll help you learn what segments are valuable and how you can segment your current lists with ease.
Victoriya Bobbitt, Account Manager
Theater Presentation - 1:30-1:50pm
What is "Engagement" and Why it Matters to Search Marketers
Businesses optimize their websites and online marketing campaigns for search, trying to get as many customers as possible to their "front door" online, but what do the customers do once they get there? The majority of sites only offer a couple of engagement options for users - a contact form and a button to share on social networks - missing a huge opportunity to convert visitors into customers. We will introduce our new self-serve platform that will help businesses optimize their online marketing investment by bringing more customers past the "front door" and engaging them in real conversations.
Matt Fogel, VP Product
Theater Presentation - 2:00-2:20pm
Fuelling SEO, Twitter & Facebook conversations using Custom News Content - Case Studies
Enhancing your SEO, Twitter & Facebook conversations using our custom news content.
Gabriel Villablanca, VP, Marketing
Theater Presentation - 3:00-3:20pm
Web Trends for 2011
Mike Phillips, Senior Editor, Website Magazine
Theater Presentation - 3:30-3:50pm
Wake Up and Smell the Coffee: A Long Tail Story
Background: George has over 30 years experience in Database marketing analytics and holds patents in the area of semantic knowledge taxonomy development and has a Ph.D in Operations Research and Statistics from Johns Hopkins University. As the Chairman of Semantic Marketing Systems and CEO of DataLever Corporation, the leading supplier of Data Quality software for MSPs, he is in a unique position to bring together the Database MSP world and PPC analytics. His talk uses a case study of a small coffee company to illustrate the power of online statistical methods when harnessed to a massive query generation database to target the the meaning of search.
Theater Presentation - 4:00-4:20pm
The End of Search Marketing (as we know it!)
Trends are changing, channels are emerging. Welcome to the world of Performance Marketing where search is only one of many channels and the amount of cross channel data is staggering. Do you have the knowledge of new opportunities, the skills to tackle them and the budgets to accommodate them?
Join Marc Poirier, Co-Founder and CMO of Acquisio in this fast paced dynamic session to learn how the game is changing and what you can do to take advantage.
Marc Poirier, CMO and Co-Founder
Theater Presentation - 12:30-12:50pm
Traffic Doctor: 5 Sites That Got More Traffic And More Sales By Building Trust
Both clinical research and the experience of practical online marketers have demonstrated beyond doubt that online trust indicators give a serious boost to time on site, pages visited, and ultimately conversion. Now the trust battle is moving upstream into the search arena. Search marketers are realizing that they can gain more traffic and increase conversion rates on that traffic. We will walk-through 5 online businesses and reveal specific techniques for how they improved clicks, stayed off black lists, and boosted profits. Plus we will explain how this phenomenon aligns with other well understood online behaviors as measured using heat maps and A/B split testing, in both traditional search and comparison shopping environments.
Bob Angus, Sr. Product Marketing Manager, Symantec