Target Marketing is the direct marketer's partner, providing strategies and solutions for profitable direct marketing. Target Marketing delivers the answers that help direct marketing professionals market more successfully and profitably. Through case studies, best practices, trend analysis, tips and techniques, and interviews with experts, Target Marketing covers channel/data integration, prospecting, customer retention, operations infrastructure, contact optimization and more.
The Target Marketing Group of products helps direct marketing professionals market more successfully and profitably. Via magazines, e-mail newsletters, Web sites, webinars, virtual trade shows, conferences, books and more, Target Marketing Group supplies the insight and advice that readers have come to rely on to remain competitive. Target Marketing Group titles include Target Marketing, All About ROI (formerly Catalog Success), eM+C, FundRaising Success, Inside Direct Mail, Denny Hatch's Business Common Sense, Publishing Executive and Book Business.
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