Best-selling Author, Business Change Agent & Marketing Expert
As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He's been called the "Celebrity CMO" by Forbes magazine and the "Chuck Norris of marketing" by bloggers.
Mr. Hayzlett is the author of the best-selling book "The Mirror Test", named to Inc. Magazine's 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump. He's also been recognized as one of the Top 10 C-Suite Twitters.
He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named Business to Business Marketer of the Year by BtoB Magazine and Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious G.D. Crain Jr. Award for Marketing Excellence and inducted into the BMA Hall of Fame at the Business Marketing Association's annual conference. Previously, the U.S. Small Business Association named him Entrepreneur of the Year.
Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses. Even when he's away from his home in South Dakota, he can be seen in his trademark cowboy boots.
Avinash Kaushik is the digital marketing evangelist for Google and the co-founder of Market Motive Inc.
Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0, Kaushik has become recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Kaushik puts a common-sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding-edge competitive intelligence techniques.
Kaushik has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including SES Conference & Expo, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web 2.0.
Acting on his passion for teaching, Kaushik has lectured at major universities such as Stanford University, University of Virginia, University of California—Los Angeles, and University of Utah.
Kaushik received the 2009 Statistical Advocate of the Year Award from the American Statistical Association, and the 2011 Most Influential Industry Contributor Award from the Web Analytics Association.
Developer Programs Tech Lead
As a developer programs tech lead, Maile Ohye coordinates Google Webmaster Central's outreach efforts, including the Webmaster Central Blog. Previously, Maile was a systems integration consultant for several pharmaceutical and technology companies, as well as for the Department of Defense.
Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Aggarwal oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook Hotels to HTMLs.
Feras Alhlou is a co-founder and the principal consultant of E-Nor serving Fortune 500 and some of the world's most recognized brands. He is a frequent national/international speaker at industry conferences including SES, eMetrics and Google Analytics User Events (GAUGE) and SMX. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Authorized Premium Reseller.
Feras is passionate about improving his client's ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor's diversified client base. He has traveled the globe educating businesses and marketing consultants on the subjects of digital analytics and marketing optimization.
Feras is a member the Digital Analytics Association, and has served on the examination sub-committee and is a Certified Web Analyst.
Jonathan Allen joined Incisive Media as director of Search Engine Watch in December 2009. Previously, Jonathan worked as a search marketing specialist for Incisive on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (including Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers). Before Incisive, Allen worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2008, Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.
Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference - a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is also a ClickZ columnist and the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralised hub for clients. It is one of the only agencies to focus solely on international projects and covers over 36 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular columns for SearchEngineLand and SearchEngineWatch and is the Managing Editor for multilingual-search.com. He also speaks regularly at conferences around the world including SES, SMX, Eye for Travel, Click Asia Summit and PubCon. In addition, Andy is the Chair of the International Search Summit, an event run by WebCertain which focuses entirely on international search and social media topics. From 2011, the Summit will be held at all SMX events in Europe and the US.
Chief Knowledge Officer
Adam is Chief Knowledge Officer at RKG, a performance focused digital marketing agency with solutions in paid search, SEO, social media, display, attribution, and comparison shopping.
Prior to joining RKG, Adam founded the SEO firm AudetteMedia, which worked with brands such as Zappos, Amazon, Gannett, Kroger, HSN, University of Phoenix, Michelin, and UnderArmour.
Adam has been active in the search marketing industry for over a decade and is a frequent speaker at industry events including SES, SMX and SMX Advanced, Searchfest, BlueGlass, MozCon, LinkLove, and Pubcon.
He is a frequent contributer to the RKG blog and columnist for Search Engine Watch, Clickz, and Search Engine Land, and has served as technical editor for Wiley/Sybex publications such as, "SEO: An Hour A Day". Follow Adam at http://twitter.com/audette.
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.
Loren Baker specializes in the strategic development of SEO and digital media campaigns for Fortune 500, consumer brands and regulated industries. Active in the online marketing field since 1998, Loren has co-founded and built multiple agencies and digital consultancies, including BlueGlass Interactive and Search & Social. In 2003, he created Search Engine Journal, an AdAge Top 10 blog that covers search marketing news and tactics; he continues to serve as the blog's managing editor.
Mike Baker is a serial entrepreneur and investor. Currently he is co-founder and CEO of DataXu, a leader in digital marketing management solutions. Before DataXu, Mike was a Vice President at Nokia, where he created and ran Nokia Interactive. He came to Nokia through its acquisition of pioneering mobile media company Enpocket, where he was the founding investor and CEO. He has also been Executive Vice President at CMGI and Engage Technologies, early Internet IPOs. Along the way, Mike was a corporate partner in a venture capital firm and a telecom and media lawyer in Washington, DC. An angel investor in over 20 companies, he is currently chairman of the board of Nexage, a mobile advertising solutions provider.
As the e-marketing manager at Klick Communications, Julie Batten leads the online media team, which develops and manages online marketing campaigns for world-class brands. With a strong emphasis on search marketing activities, Julie conceptualizes digital marketing strategies to enhance clients' online presences. She previously headed up the SEM practice at non-linear creations, where she managed the search marketing team to deliver exceptional results through organic and paid search campaigns. Julie has written several white papers and articles, instructed online courses, and spoken at various seminars about search.
A thought leader in search engine marketing, Mike Belasco, president of seOverflow and found of LocalSearchToolkit.com, began his journey in the mid-90's developing websites and studying search engine optimization when it was in its infancy. Mike continued to hone his internet marketing knowledge during the dot com boom before launching his own business as an independent consultant. During his tenure as a consultant, Mike found a niche assisting web designers and other marketing professionals expand their offering to include search engine optimization without having to specialize in the ever changing SEO space. In 2010 seOverflow was ranked as one of Denver's Fastest Growing Private companies by the Denver Business Journal. Mike continues to live and breathe all things search engine optimization ensuring that he and his staff stay at the forefront of the industry. As a subject matter expert, Mike regularly speaks at local and national industry events and conferences.
Jonathan Blum is the principal of Blumsday LLC, a web-based digital content company with a specialty in technology news. He and his company create content for TheStreet.com, CNN.com, Entrepreneur Magazine, MediaPost and many others. He has analyzed technology trends and been quoted by Outside Magazine, FoxNews, The AP and many others. He is also founder and co-host of The Sports Circuit, a unique sports technology podcast and blog in partnership with Hothead Studios in New York, with Dan Evans. Jonathan is a long suffering Met fan.
Chris Boggs is a specialist with 13 years' experience in online marketing, with emphasis on search engine optimization, social media and paid search advertising. After starting in the field of health insurance, Chris has worked as an independent consultant and with agencies including Avenue A | Razorfish and Rosetta. His daily mantra is to promote effective integration between online marketing campaigns and design, user experience, and conversion optimization best practices.
Chris has worked in Search Engine Marketing within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization, since 2006, as President 2010-2012 and Chairman 2012-2013. He also serves on the SES Advisory Board and writes for Search Engine Watch and the Internet Marketing Ninjas Blog.
Guillaume Bouchard is co-founder and president of NVI, a Montreal-based agency specializing in digital performance strategies. Founded in 2004, NVI has quickly become the largest web agency specializing in search, SEO, and social media in Canada. NVI builds viable revenue models by developing and marketing web platforms and serves a diversified portfolio: retail, B2B, finance and banking, CPGs, and telecoms. Bouchard is a guest columnist at searchenginewatch.com, and he is a co-founder of and journalist for the French-language blog Go-referencement.org, a leading resource on SEO and e-marketing. He is a proud self-made business owner who practices what he preaches.
Jessica Bowman is a leading advocate for in-house SEO and is known for creating innovative, advanced, sustainable, and scalable in-house SEO programs. Her IT background gives her a perspective different from that of many search marketers on how to execute SEO by integrating into existing systems and business processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO at client companies. A long-time advocate of in-house SEO, Bowman leverages existing resources and talent to produce the maximum return on SEO investment.
Jim Boykin founded We Build Pages in 1999 as a web design firm; shortly after, he started specializing in SEO and link building. We Build Pages has grown to include 35 employees that use on-page optimization, link building, content creation, widget services, and internet marketing consulting to achieve higher traffic for a worldwide clientele. Boykin's blog on link building has won several awards and was recognized as "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal. A true entrepreneur, Boykin leads his company forward by being active in the sales, production, and design of all projects. He speaks regularly on the topic of link building at several SEM industry conferences.
President & Chief Technology Officer
Scott Brinker is the president and chief technology officer of ion interactive, developer of the LiveBall landing page management platform. LiveBall has been adopted by hundreds of marketing departments and agencies around the world, including American Greetings, Cigna, Dell, DHL, General Mills, Intuit, Iron Mountain, Paychex, Performics, ServiceMaster, and Western Union. Brinker has been a passionate advocate of improving customer experiences “after the click.” He contributes a monthly column to the Search & Conversion column on Search Engine Land, and he has presented on the topic at many conferences including SES, SMX, Pubcon, Search Insider Summit, MarketingProfs, and the Online Marketing Summit. He also writes about modern management issues at the intersection of marketing and technology on his blog, Chief Marketing Technologist.
Lisa Buyer is the founder of three media companies and CEO of The Buyer Group, an interactive PR, social media, and branding agency in South Florida. Clients include public and private companies in the technology, real estate, and health/beauty industries. Buyer is the editor of several blogs and teaches online courses on applying social media to business networks. She regularly speaks at national conferences, including Search Engine Strategies and PubCon, on online PR, social media, and search. She is a certified Google AdWords professional and a SEMPO and SFIMA member.
As a Developer Advocate, Paul works to promote Google's APIs and technologies. He is currently engaging with partners to develop Video Sitemaps improving Video Search. At Google he has managed a number of internal technical support teams, Google Analytics Support and developed data warehousing solutions enabling Google's Sales and Support teams to scale.
Before working at Google Paul was a career Naval Officer working his way from the enlisted to the officer ranks. Along the way, he maintained the nuclear reactors on submarines, managed the Navy's largest Network Operations Center (NOC), and was a deputy director of the Naval Surface Warfare Center, where he was responsible for an 850+ organization of engineers.
He is an avid homebrewer, active in Boy Scouting and strong supporter of the Science Olympiad.
Paul holds a BS in Engineering Physics from Santa Clara University and an MS in Computer Science from the Naval Postgraduate School at Monterey, Ca.
Global Digital Marketing Manager, Beauty & Grooming
P & G
Vic is a passionate digital marketer. With a BS degree in industrial chemistry, a Master in Medical Journalism and an MBA in e-Business, Vic brings an analytical approach to digital marketing coupled with a strategic vision on "where to play" next. With over 20 years of CPG industry experience with P&G assignments in Europe and the US, Vic has led several Beauty brands digital strategies, Global Hair Search plans, Beauty and Grooming eCommerce and upstream Female Beauty digital initiatives. Vic has managed SEO/SEM multi-brands efforts and is a well known Search Subject Matter expert within P&G.
Associate Director of CPG
Erica Charney acts as an external strategic consultant for iProspect's CPG clients, including Procter & Gamble. Since joining iProspect in 2005, she has worked on both organic and paid search campaigns. First she was a search marketing specialist in the Boston office, making recommendations for clients' websites. Then she became a client services manager in the Chicago office, where she oversaw the development and strategic direction of all client accounts and managed the activities of a blended client-facing team of search marketing specialists and search marketing analysts. Charney has worked closely with high-profile clientele in online banking and finance, health insurance, retail, and pharmaceutical, and is Google AdWords certified.
SES Advisory Board; Senior Director of Marketing
Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He is responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Chertudi has created a team of award-winning experts who focus on major digital channels including database marketing, search, display, mobile, and social, as well as traditional channels. He also oversees campaign strategy and execution of Adobe's $1B enterprise B2B business including the Online Marketing Suite and Customer Experience Solutions.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.
Alex Cohen is an accomplished online marketer, blogger, and presenter. He has been a featured speaker at Princeton University's Global Entrepreneurship Week, SES, Search Marketing Expo and lectured at numerous universities.
Alex is the Director of Marketing at the subscription flower delivery service H.BLOOM where he oversees customer acquistion. In addition to contributing to Search Engine Watch, Alex writes Digital Alex, a blog about marketing optimization.
Grant Crowell is the senior media analyst, podcast show host, and vlogger for ReelSEO.com – an online magazine dedicated to video news and marketing strategies with video for everyone. Grant's regular coverage for ReelSEO includes video in SEO and social media optimization (SMO).
He is also the Founder of Grantastic Designs (now GC Interactive), an online marketing solutions firm established in 1996, specializing in search-optimized, user-friendly web design and multimedia content, including video and usability solutions for commercial enterprises, non-profits, academia and government organizations.
Grant is a year-round analyst in his coverage of both the latest and time-tested "best practices" with online video. Grant has been a featured speaker at Search Engine Strategies and PubCon on Video SEO, along with providing extensive coverage of the video marketing space at conferences throughout North America.
Grant's new book, You Sued? Your Legal Guide to Online Video, is scheduled for release in November 2010.
CEO & Managing Director
(Curtis) R. Curtis is a 17+ year veteran & recognized leader in the Internet, Ecommerce, Hosting and Online Marketing industries. Since the early 90s, Curtis has been involved in the evolution of the WWW, working first with the government on implementing the first ISPs and in 1993, the startup and management of an ISP. He has worked with such companies as AT&T, TELUS, Rogers, Sprint, Group Telecom, Superb Internet & mostly recently, RankSense SEO.
Currently Curtis is CEO & Managing Director of SharksFly Marketing and works with businesses seeking to develop strategic partnerships within the search, hosting and other related verticals as well as providing marketing consultation including local search, SEO, SEM, affiliate marketing and social media campaigns.
As Co-Founder and CEO of Marcel Media, Kelly Cutler is a rising star and leader in the fast-paced online marketing industry. Ms. Cutler has led the full-service online and interactive marketing firm to its rank within the Inc. 5000's fastest growing private companies within its initial six years, a Google Ad Words Qualified Company, a Google Analytics and a Website Optimizer Certified Partner. Ms. Cutler is recognized as an innovator specifically within the search engine optimization/marketing community. She is a University of Chicago New Entrepreneur Program instructor, an active member and president of the Chicago Entrepreneurs' Organization, and belongs to the Chicago Internet Marketing Association and SEMPO. Organizations frequently ask Kelly to share her expertise through speaking at industry conferences across the country.
David Dalka is a passionate voice for fully considering search engine marketing/optimization, user generated content and social media innovation strategy at the c-level executive and board of directors level and integrating the activities fully into organizational culture to improve profitability. His interests are in seeing organizations outperform by acting nimbly, with a bias for action and utilizing current marketing technology to create customer focused experiences that drive revenue growth!
Deeply experienced as a leader in both financial services and high growth start ups, David understands how to combine data and marketing strategy in dynamic marketplaces to produce business results. He was at BlackRock, an innovative, technology intensive investment management firm, during the 80 to 800 employee growth phase as well as Alliance Bernstein, PPM America and a Fortune 500 bank. David obtained a BS from DePaul University and a MBA from the University of Chicago Booth School of Business, which is ranked #1 according to Business Week. David specializes in providing business strategy leadership consulting services, executive retreats and has been quoted in the Wall Street Journal. He also hosts a blog - Online Marketing Management Business Strategy.
Sr. Director, Analytics and Insight
Salesforce Marketing Cloud
Tami Dalley is the Senior Director of Analytics and Insights at Salesforce Marketing Cloud, and oversees the company's analytics and insights team.
A self-proclaimed "fanatical explorer," Tami has more than a decade of industry experience in deep-dive web analytics, usability consulting, competitive intelligence, landing page design and multivariate testing. Prior to Buddy Media, she worked as the Director of User Experience Optimization at ROI Labs, a leading provider of global web analytics consulting services.
Tami's work has been honored with the Search Engine Strategies Award for "Most Effective Use of Web Analytics" as well as the HSMAI Gold Arian Award for "Outstanding Search Marketing Strategy." Tami is also a noted industry thought-leader and has spoken at such events as Search Engine Strategies, Search Marketing Expo and Conversion University, among others.
Sr Product Manager, SEO
Michael DeHaven serves as the SEO product manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales. With over 14 years of experience in the online marketing industry, DeHaven has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com, and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.
Fionn Downhill founded SyCara as CEO of Elixir Interactive. It was originally Elixir's internal SEO system, built specifically to meet their needs as an agency trying to grow and scale and provide consistent results, quality control, and reporting to their clients. SyCara is an enterprise-level-SEO, monitoring, reporting, auditing, and tracking system providing a unique workflow management system. Downhill now provides the strategic direction for the company. SyCara is designed to serve a much wider audience, including agencies, enterprise-level SEOs, and medium-sized business who need to streamline their SEO efforts and reduce their costs. Downhill is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO) and a founding member and past chair of the SEMPO Institute.
Joshua Dreller guides Fuor Digital's technology investments and leads and manages Fuor's search engine marketing services. As a media technologist fluent in the use of leading industry systems, Dreller stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He co-chairs the Standards Committee for the Web Analytics Association. He also contributes regularly to iMedia Connection and SearchEngineLand.com, and routinely speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.
A widely recognized authority and pioneer in persuasion architecture, persona marketing, and improving online conversion rates, Bryan Eisenberg is the co-author of the best-selling books Call to Action, Waiting for Your Cat to Bark?, and Always Be Testing. He is the co-founder and chairman emeritus of the Web Analytics Association and serves as an advisory board member of SES, the eMetrics Marketing Optimization Summit, and several venture capital–backed startups. eConsultancy members have recognized him as one of the top 10 User Experience Gurus.
VP of Innovation
eLocal Listing, LLC
Espinosa brings years of experience in Internet search, web product development, product development, multimedia, and search engine optimization. He was responsible for the development of the iZone product, the precursor to eLocal Listing's current product offering. Based on his knowledge of SEO, video production, design, and marketing, eLocal has become a premier supplier of successful SEO and universal search optimization services to small businesses. He has consummated several major web development contracts for large companies such as Honda and Bridal Networks.
Liana "Li" Evans is the author of the book Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media and co-founder and CEO of LiBeck Integrated Marketing. She is an online marketing veteran with experience in search marketing and social media marketing. Her deep technical background and her public relations experience enable her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics. Evans was the SEO and social media marketing architect for as QVC, Comcast (Fancast), and several other companies of various sizes. Her wealth of knowledge in dealing with large e-commerce and content sites gives her a wide perspective into what it takes to launch successful marketing campaigns in the online space.
Director of Content, Search, Social Media & Emerging Technology
Powershift Media Group
Tracy Falke is Director of Content, Search, Social Media & Emerging Technology for Powershift Media Group. Her focus is on maximising client communication & marketing efforts across all digital channels. Never content with fluffy, feel good metrics, Tracy's no nonsense approach to social media focuses on helping organisations achieve core business objectives.
She's worked on everything from international advertising copy to full scale corporate social media strategies, and is particularly driven by:
- Building social media into a business' core operations (marketing, pr, corporate communication and social media, recruitment and sales)
- Integrating social media activity across departmental divides
- Using social media to drive cost savings in big business
- Developing Social media automation apps
- Augmented reality and emerging technologies
- And of course, cool and highly creative marketing campaigns
Sally Falkow has been creating news coverage for both small and large organizations for over 25 years. She holds an accreditation in public relations from the PR Society of America. Her interest in the shift in media consumption caused by the Internet led to her cutting-edge approach to online media relations. Her understanding of the convergence of PR and search has made her a thought leader in the field of online PR, brand awareness, blogger relations, and news search. Read her blog at http://falkow.blogsite.com.
Recently, PR News named Sally PR Trainer of the Year for 2009.
Andrea Fishman is a partner and vice president of strategy at BGT Partners, a leading global interactive marketing agency, and directs BGT’s Chicago office. A 2010 Stevie Awards Finalist as Best Executive in a Service Business and CIMA Digital Person of the Year Finalist, Fishman is a nationally recognized expert on interactive marketing. She speaks at events across the country and contributes regularly to ClickZ, BtoB Magazine, SES Magazine, Chicago Business, CMO.com, Website Magazine, Sitecore’s blog, and eHealthcare Strategy and Trends.
Todd Friesen is an SEO strategist and consultant and is considered to be an SEO pioneer. Previously he was Director of SEO at Performics and prior to that, VP of Search at Position Technologies. He entered the SEO world in 1998 and has since worked with top-name clients such as Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Friesen was the director of SEO for Range Online Media, where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. An expert in search engine marketing, he is a former administrator at Webmasterworld.com and a former moderator of the Search Engine Watch Forums. He is co-host of the popular "SEO Rockstars" show on WebmasterRadio.FM and sits on WebmasterWorld's conference advisory board.
Rob is a speaker, educator, strategist, and renowned expert on the topic of online marketing, search, social, and content. In addition to client work and strategic development as VP of Strategy at iCrossing, a unit of Hearst Corporation, he speaks regularly at many industry events, including SXSW, ad:tech, Search Marketing Expo, SES, WebmasterWorld/Pubcon, and OMMA, among many others, and has also guest lectured at NYU on graduate studies topics in marketing. Rob was featured on the cover of the spring 2012 issue of Search Marketing Standard, and has been interviewed and quoted by many top business and news publications. Some of these include The Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News.
Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. He has written extensively about internet marketing for more than a decade and is the author of Advanced Google AdWords. The first advanced AdWords seminar leader, he works directly with Google to train companies on AdWords. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Brands he has worked with include Amazon, Yahoo!, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.
Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in the dynamic technologies behind e-commerce and e-marketing. Formerly the director of e-commerce at $5 billion Allegis Group, Giffin was the chief architect behind the management, marketing, design, and success of Thingamajob.com, an Internet job portal for some 18,000-plus continuously updated job openings with a database of over 5 million members.
For over a decade, Ethan has lived and breathed e-commerce and web marketing through his career, his personal interests, and now through Groove Commerce. He envisions clients being highly successful in e-commerce without having to become experts on e-commerce technology. Ethan has spoken at many of the industry's top conferences, including Search Engine Strategies, ad:Tech, and Webmaster World's PubCon.
VP of SEO and GM European Web Properties
Jon leads Become.com's global search engine optimization efforts, and is the General Manager of Become's European web properties. He previously served as VP of Product Search and Comparison Shopping, responsible for the development of Become.com's comparison shopping service and product search technology.
Prior to joining Become.com, he managed Internet search initiatives for Yahoo! Search, including web crawling, indexing and ranking. A noted authority on search engine design and ranking technology, Jon frequently speaks on search-related issues. He has presented at numerous conferences including SMX, Search Engine Strategies (SES), Digital Life, Web Search University, and ISPcon; he has also presented as a guest lecturer at India's National Institute of Technology. Glick received his MBA from Harvard Business School, and holds a BS in Computer Aided Mechanical Design from Cornell University.
Adam serves as ClearSaleing's Chief Innovation Officer and is one of the interactive advertising industry's leading authorities on Attribution Management. Prior to ClearSaleing, Adam worked at Google where he was hired to start their first inside sales team in 2003. While at Google, Adam helped to build the inside sales team into a $500 million a year organization. He also created Google's proprietary B2B search engine to help his sales team identify prospects and to help Google better understand its customer base.
Aaron Goldman is chief marketing officer at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing and online advertising. Prior to Kenshoo, he founded Connectual, a digital marketing consulting and matchmaking firm that helped companies including Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development. Before starting Connectual, Goldman served as vice president of marketing and strategic partnerships at Resolution Media. During his nearly five-year tenure on the executive team, he managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft. Goldman is the author of Everything I Know about Marketing I Learned from Google.
Andrew Goodman is founder and president of Toronto-based Page Zero Media, a full-service marketing agency that focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, and BLR. He is also co-founder of Traffick.com, an award-winning industry commentary site. Goodman is the author of Winning Results with Google AdWords and is frequently quoted in the business press. He has acted as program chair for the SES Toronto conference and has spoken and moderated at countless SES events since 2002.
Eli Goodman leads the business development and research team for comScore's Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing. Prior to joining comScore, Goodman worked at Hitwise, where he honed his knowledge of the web analytics industry, focusing on search projects related to retail, travel, financial services, and publishing. He began his career at Gartner, Inc., as a member of the business development team for the Research and Consulting division.
In 1998, the company I was working for said, "You're in management, you understand sales, and you seem to know a little something about computers, so we're going to put you in charge of our new website starting Monday." I took some classes and learned some programming, and a few weeks later, I actually had an idea of what I was doing. We were paying $10,000 a month for someone to host our shopping cart for us; we had less than 1,000 visitors a month and were making less $10,000 in gross revenue. That was a problem. I rewrote the shopping cart, set it up with an in-house linux box, and we were in business. A few years later, after several design revisions, and even more programming revisions, we were averaging between 30,000 and 50,000 unique visitors a day, with yearly revenues in excess of $25 million. Currently, I work on my own affiliate marketing projects and client work.
Director of Strategic Partnerships
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
Rachelle Hansen, Account Supervisor for Resolution Media, is responsible for managing the Americas paid search program for HP's enterprise business. She leads client communication and strategy, as well as oversees day-to-day campaign management to ensure the client's performance goals are achieved. In addition, Hansen coordinates execution of tactics across all regional teams for HP's campaigns globally to ensure consistency and integration.
Previous to this role, Hansen garnered extensive experience in applying advanced paid search tactics to improve front end and back end metrics, such as analyzing the impact of web analytics on paid search and optimizing campaigns to exceed revenue, ROAs and CPA goals. She has experience in a wide variety of verticals, including clients such as Mercedes-Benz, Rolex and Restaurant.com.
Hansen holds a Bachelor of Business Administration from Western Michigan University – Haworth College of Business. She currently lives in Chicago and spends her free time traveling and enjoying time with family and friends.
Peter Haubold is a Vertical Specialist for small business advertisers at Microsoft Advertising.
He is responsible for vertical analysis, market research and optimization recommendations in the search and display advertising field. This includes customers using adCenter to advertise on Bing and Yahoo as well as the Microsoft Media Network, which comprises Microsoft's owned and operated properties including MSN, Windows Live, Office Live and XBOX Live.
Focusing amongst others on the Health & Wellness and Arts & Entertainment sectors, he provides vertical insights to external clients and internal account management teams. This includes development of scalable optimization best practices and recommendations such as keyword libraries, bid profiles, and ad copy for Search and inventory optimization for Display. He partners closely with other teams to enable tools that support small and mid-size business owners.
Peter joined Microsoft in 2006 as a Media Specialist, managing search and display campaigns for a large variety of advertisers and agencies. Prior to joining Microsoft, Peter spent four years at VistaPrint, an online print service.
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries.
Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university\'s digital media management program.
Patricia Hursh, president and founder of Boulder, Colo.-based SmartSearch Marketing, is a pioneer of electronic marketing. Patricia has been using technology to improve marketing and communications for more than a decade. She began working in the search marketing arena in 1997. She writes columns for ClickZ and Search Engine Land and regularly serves as a speaker and subject matter expert at industry events in the U.S. and internationally, such as AdTech, BMA, Search Engine Strategies, and DMA conferences. She frequently authors search articles and is often interviewed for industry publications. As an educator, Patricia has led numerous seminars and workshops and recently authored several courses for SEMPO's fundamentals of search marketing program.
Founder and President
Mana is founder and president of Lightspan Digital, a Chicago digital marketing firm. In over 7 years of integrated and digital marketing experience Mana developed strategy and led the implementation of over100 marketing campaigns, from direct mail, to online lead generation, from email to web content optimization and social media marketing, in multiple business environments, including corporate, client-facing, small business, nonprofit and international business.
Prior to Lightspan Mana led digital marketing strategy and program development for HSBC Credit Cards, HSBC Bank, HSBC Bank India. In Feb 2010 Mana was listed in the top 30 most influential Chicago people on Twitter by wefollow.com. and klout.com. Mana's Twitter Tips have been published by Twitip.com. Mana has an MA in Mass Communication from BYU, with a thesis on discourse and narrative in the United States' coverage of the Kosovo war. She loves SCUBA diving, circuit training, and opera.
Greg Jarboe is president and co-founder of SEO-PR, a pioneer in combining search engine optimization with public relations. He writes for Search Engine Watch and ReelSEO.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He was a contributor to Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki as well as Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty. Jarboe was also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA Programs in Digital Marketing and Social Media Marketing and is the Online PR faculty chair at Market Motive. He is a frequent speaker at SES, the leading global event series about search and social marketing, and conducts interviews for the SES Conference & Expo channel on YouTube.
Chip Jessopp leads Yahoo!'s Performance Display business across the Central Region where he works with leading advertisers and agency trading desks. He is a ten year veteran of online marketing with experience in search, display, and market research and analytics. Chip joined Yahoo! in 2005 as a Director managing search across the Central Region. Prior to joining Yahoo!, Chip spent five years at comScore and helped develop some of the early applications of comScore data for the Travel, Automotive, and Retail verticals. He began his career at IRI, a marketing research and services company. Chip holds a B.S. in Marketing from Bentley University.
Kristopher B. Jones is well known throughout the search engine and affiliate marketing community as a pioneer and leader in trends and strategies for effective online marketing. He is the founder and former president of Pepperjam Network, a next-generation affiliate network acquired by GSI Commerce. Under his leadership, Pepperjam was named as one of the fastest-growing privately held companies by Inc. Magazine for three consecutive years. Jones was recognized in 2005 as an Entrepreneur of the Year by Bank of America and as one of the Top 20 Business Leaders in Northeastern Pennsylvania under the Age of 40. He frequently speaks at conferences including SES, eTail, ERA, and Affiliate Summit, and is the author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing.
Ron Jones is president and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in social media marketing, SEO, and paid search advertising. He has provided consulting services for companies including Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth. His experience working with traditional advertising agencies around the country makes him one of the industry's leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns.
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
SES Advisory Board; International Search Strategist, Author
Beyond Ink USA
A search marketing industry thought leader, Anne Kenney co-authored the first book on international SEO and PPC, Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Kennedy was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.
CEO of Apogee Results, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.
As CEO and founder of Apogee-branded marketing companies (Search, Results, and Campaigns) Bill has guided them all from inception to success, creating of the 20 largest independent SEM's in North America and one of the fastest growing companies on the Inc. 500 list.
Bill also serves as president of the Austin Interactive Marketing Association, and was the chairman of SEMPO's (Search Engine Marketing Professionals Organization) N. America committee. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.
Rob Leathern founded XA.net in 2008. Recognized as an expert in the field of online advertising and e-commerce, he has built scalable technology–based media businesses and has advised Fortune 500 companies and startups alike on their online revenue-generating strategies. He was previously COO at Consorte Media, an online advertising company focused on the Hispanic market. Before that, he was vice president of business development for Root Markets and general manager of advertising at LinkedIn. Before LinkedIn, Leathern built NexTag's display advertising lead generation and media business, propelling the firm to a position as a top five US online advertiser according to Nielsen//NetRatings.
Peter Liefer II is the Founder and President of PrimeView, an award-winning interactive agency specializing in web design, ecommerce, and online marketing. For over fifteen years, PrimeView, based in Scottsdale, AZ, has worked with both startup companies and Fortune 500 companies as their full service interactive agency. Mr. Liefer and his team have provided online solutions for Nissan, University of Phoenix, National Car Rental, and hundreds of other companies of the last 15 years.
With Mr. Liefer's leadership and expertise, PrimeView has also received recognition by the Business Journal as one of the top 25 design firms. He frequently conducts webinars on social media, search engine optimization, and online marketing trends, in addition to being a frequent guest speaker for the University of Phoenix, Western International University and other public events. Peter Liefer has also served as a member of the Arizona Department of Education standards validation team, a panel that examines the information technology curriculum and academic standards for Arizona's secondary education programs.
With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on integrated search, social and content strategy for Fortune 500 & 1000, enterprise and agencies for well over 10 years. Laura is a marketing exec based in the Silicon Valley and held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and various consultancies. Laura's web development background lends a unique technical balance to her perspective on internet marketing, bridging gaps between marketing and development teams in order to provide an integrative, comprehensive solutions to online visibility.
On the side, Laura mountainbikes, snowboards and follows the revolutionary technological innovations in biologically–embedded interfaces (such as Brain-Computer Interfaces (BCI)) that will change the face of marketing communication in the near future.
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran and recognized author, and is considered the pioneer of SEO copywriting. A first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy. For over 10 years, Heather"s firm, SuccessWorks, has been training corporate in-house SEO copywriters and creating revenue-driving website content campaigns. SuccessWorks' client base includes companies of all sizes, from Fortune 500 retailers, search engines, and publishers to financial services and travel destination sites. Additionally, freelance online writers and small business owners consider her book, Successful Search Engine Copywriting, as their go-to resource for everything SEO copywriting. Heather serves on the board of American Writers and Artists, Inc., is an advisory board member of SEMpdx, and serves on the PubCon conference advisory board.
Chris is responsible for all aspects of L-com's E-Commerce, Online Marketing and traditional Direct Marketing. Through his efforts, the company has grown its organic search engine traffic by over 200% and has achieved triple-digit ROI in both its PPC program and its offline direct marketing programs.
Prior to joining L-com, Mr. Long was a founder and Chief Marketing Officer/ General Manager at Litle & Co., where he drove the company's sales from startup to over $100 million annually and helped the company attain the #1 ranking in INC Magazine's 2006 list of the fastest-growing companies in the US. Before that, he was VP of Marketing at OrderTrust and Director of E-commerce at Staples Inc.
Mr. Long holds a bachelor's degree from Harvard University and an MBA from Harvard Business School
Mari Luangrath is currently growing her third entrepreneurial venture, Foiled Cupcakes, Chicago's most talked about gourmet cupcake company. Passionate about bringing people together, Mari's goal is to foster personal relationships while providing the absolute best in personal service, delivery and quality.
Clients include the Adler Planetarium, Bank of America, BP North America, The Chicago Cubs, Chicago Mercantile Exchange, Chicago Tribune, Citigroup, Edelman PR, The Food Channel, NBC, Northwestern University, and the Wrigley Company.
Previous to Foiled Cupcakes, Mari ran both a rubber stamping/scrapbooking business and a home staging business, on top of being a full time mom. In her spare time, Mari enjoys shopping for shoes, training for a 5k and eating chocolate.
Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to Search Engine Watch as a PPC Expert Author, and moderates the Search Engine Watch forums. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey speaks regularly at industry conferences such as Search Engine Strategies, SMX Advanced, and PPC Hero's HeroConf. Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College.
Jack covers mobile marketing, display and video advertising, social and viral media, as well as industry developments in the U.K. and Europe. He also coordinates the Stats section of the ClickZ site, which publishes the latest research about the interactive marketing world.
Michael Martin is the senior SEO strategist at Covario Inc. and owner of Mobile Martin based in San Diego. He has overseen online marketing improvements to the web sites of SC Johnson, IGN, BlackBerry, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, and Resource Nation. Martin sits on the SEMPO Education Committee and has spoken at numerous conferences including SES, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, the San Diego Google Technology User Group (GTUG), PubCon, and the PMI Project Management Institute Annual Conference.
Debra Mastaler offers a common-sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics. She is a guest columnist for Search Engine Land, Search Engine Guide, and Search Engine Journal. She has written widely on link marketing and is the link-building moderator on the SEOBook Community forum and the the Small Business Ideas Forum. Mastaler has provided link training to Fortune 500 companies and several top international SEO firms, as well as training sessions for the Direct Marketing Association, High Ranking Seminars, and SES.
Matt McGowan joined Incisive Media in June 2006 and is currently responsible for the company's business in North and South America. In addition, he oversees global sales, marketing, editorial, and operations for the Digital Marketing portfolio which includes ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference & Expo series. Prior to joining Incisive, McGowan was acting COO at PropertyRoom.com, a Los Angeles based SaaS inventory management and ecommerce technology company. Earlier in his career, in San Francisco, he developed and executed a go-to-market strategy for a SaaS content syndication platform for the multinational publishing house Pearson Plc. McGowan currently lives in New York City, has a MBA from the University of Oxford (Oxford, UK), and a BA from Lafayette College (Pennsylvania, USA).
Webmaster Trends Analyst
Susan Moskwa works with Google's Webmaster Central and Search Quality teams as a Webmaster Trends Analyst. She follows industry trends in search engine optimization and web development in order to help Google build better tools for webmasters and improve search quality. Susan also participates in webmaster blogs and forums, helping site owners troubleshoot search-related problems and get the most out of Google Webmaster Tools.
Susan has a degree in Linguistics from Cornell University. She works in Seattle, WA.
Munroe brings nearly a decade of SEO and product marketing experience to MerchantCircle as he works to help smaller merchants gain more exposure online. Leveraging the enormous amount of unique content created on the MerchantCircle platform to attract more consumers to more merchants, keys Munroe's strategy. Munroe routinely speaks to MerchantCircle members at local events around the country to simplify the science of audience development. He also spends time maximizing link distribution and search monetization efforts along with further developing MerchantCircle's premium search products, "Answers" and Content Factory programs.
Munroe previously worked at MerchantCircle during the launch phase of the company in 2005. In the interim, he has spent time at RealTravel as Director of Product Management, as E-Commerce Product Manager at Dealix and as Director of Online Marketing at Vayama.com. He's also consulted on SEO programs for companies like Wine.com, SideStep and UsedCars.com. Munroe holds an MS in Computing Management from Polytechnic University.
Robert J. Murray is Chief Executive Officer of iProspect. He is responsible for formulating the firm's corporate strategy as well as managing the company's operations. Murray, who has more than 18 years of strategic consulting and financial analysis expertise, also is in charge of developing and negotiating strategic alliances, identifying acquisition opportunities, and evaluating the company's capital structure. An iProspect veteran of 11 years, Murray led the company through its acquisition by Aegis PLC, as well as its recent acquirement of Range Online Media in September 2008. Over the past two years, iProspect has opened offices in Chicago, Belgium, Germany, Japan, Finland, Spain, Norway, Denmark, Hungary, Hong Kong, Malaysia, Singapore, and Australia. Prior to joining iProspect, Murray was a marketing and manufacturing strategy consultant for Bain & Company, Inc. of Boston.
Murray earned a master's degree in business administration from Harvard University and a bachelor's degree in business administration from the Carroll School of Management Honors Program at Boston College. He has written numerous articles for industry publications including DM News, iMedia Connection, MediaPost, Target Marketing Magazine, and Search Engine Land. Additionally, Murray has spoken at industry events around the country including ad:tech, OMMA, Search Engine Strategies, and Search Marketing Expo. He was named one of BtoB Magazine’s "Who’s Who in Search" for 2008 and 2009, and is a member of the board of directors of the New England Chapter of the American Association of Advertising Agencies.
Krista Neher is the CEO of Boot Camp Digital, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. The company has provided marketing solutions to Fortune 500 companies as well as startups and small businesses. Neher brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches, with an emphasis on online and social media marketing. She worked at Procter and Gamble for over five years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Boot Camp Digital, Neher was the VP of marketing for technology startup Photrade.com. She is an active blogger and social media enthusiast.
VP of Sales
Miguel brings more than 20 years of software business experience to his role as CrowdFlower's Vice President of Worldwide Sales. Miguel has been part of the management team of a number of very successful startup companies such as Metalogix, Nominum, enCommerce (now Entrust Technologies), Weblogic (now Oracle), and Forte Software (now Sun Microsystems). During this time, he successfully started and grew the business in Europe, Asia, Latin America, and Australia at these software companies. He holds a B.S. in Electrical Engineering (with honors) with a minor in Systems Engineering. In his spare time, he enjoys hiking, music, traveling, and spending time with his wife and two kids.
Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.
As director of business development, Gib Olander has helped Localeze become the largest online content manager, serving local search engines, businesses and ready-to-buy to consumers. Over the past decade, Gib has become a recognized thought leader in search, local search and online content management and speaks frequently at search industry conferences. Prior to joining Localeze, Gib was a business development director at iCrossing and held positions at Chicago.Citysearch.com, Ameritech Yellow Pages and Advo.
Conference Program & Training Manager
SES Conference & Expo
Jackie is the Conference Program & Training Manager for SES where she is a part of the content team and develops training and speaker management. Prior to SES, Jackie worked at MedLearning, a medical meeting company, as a Program Coordinator organizing national meetings and medical advisory boards for pharmaceutical companies.
Jackie also worked for NCLA where she traveled across the Atlantic and worked in Hawaii touring 5 islands a week.
Executive Vice President
Senior Vice President, Consumer Digital Business
Joseph Park is a Senior Vice President, Consumer Digital Business, for HarperCollins Publishing, where he manages its overall consumer digital strategy, which includes directing the company's e-commerce efforts and leveraging online, mobile and new technologies as new distribution channels to monetize HarperCollins' content. He is also tasked with building out consumer content, communities and websites to exponentially increase HarperCollins' relevance and engagement with the world's book lovers. Prior to his move to HarperCollins' Digital unit, Joe was President of BibleGateway, a division of Zondervan Publishing, a HarperCollins and News Corp. company.
Prior to joining HarperCollins, Joe was the Founder and CEO of two startups, Askville and Kozmo.com. Askville is a leading social network-based community question & answer (Q&A) website with over 10 million unique visitors per month. Kozmo.com was the first e-tailer to provide a same-day, one-hour delivery service to consumers, delivering dvds, books, electronics, food and other consumer goods in the Boston, San Francisco, New York, Seattle and 7 other major metropolitan cities. Under his leadership, Joe raised approximately $300 million in venture capital, and grew Kozmo's revenues to a $60 million run-rate.
Brent D. Payne, CEO of Loud Interactive, started doing SEO long before it was even called SEO. As an internet marketer with over a decade of experience, Payne has established himself as a leader in the rising industry. Payne has held roles at prestigious companies such as Amazon and the Tribune Company. At the Tribune Company he grew their search engine traffic from 500,000 visits per day to 1,700,000 visits per day in just 3 years. He's been independently consulting since 2009 and started consulting full-time in 2011 with the founding of BaldSEO.com. Payne has achieved success for a variety of different companies in diverse industries. This success led to the expansion of his company and the name change to Loud Interactive. Why the switch? Payne feels like it expresses his clients' desire to "Be Heard" through SEO and digital consulting, plus his employees wouldn't shave their heads.
Stewart has been part of the Search Engine Strategies (SES) content team since 2001 and plays a key role in programming Incisive Media's interactive marketing events. In addition to SES, Stewart was part of the original Jupitermedia team responsible for launching emerging technology events such as Jupiter Advertising Forum, Plug.IN, Game Market Watch, Weblog Business Strategies, Grid Computing Planet, and ClickZ Online Video Advertising. Prior to that, Stewart worked closely with the open-source Apache Software Foundation (ASF) to launch their first ApacheCon trade shows in both the U.S. and Europe. Stewart has also worked closely with the Object Management Group (OMG), an international not-for-profit computer industry consortium, to conceive their inaugural Integrate conference. Earlier in the dot-com bubble, Stewart worked with 101 Communications and SIGS Publications, running their object-oriented programming portfolio of events, including Java DevCon, XML ONE, C++ World, and Smalltalk Solutions. Follow him on Twitter @stewq.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google Adwords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.
Network Solution Specialist -Targeting, Chicago IL.
Melinda Reese is the Targeting & Network Specialist in Chicago at Microsoft Advertising.
She is responsible for product sales of Specialized Targeting requests as well as generating revenue through the Microsoft Media Network which comprises Microsoft's owned and operated properties including MSN, Windows Live, Office Live and XBOX Live; Microsoft's partner sites, including Viacom, CNBC, Dow Jones; and access to the top 500 premium third party publisher sites across the web.
A longtime veteran of digital and Advanced Media space Melinda is highly regarded as an early adopter of one-to-one marketing in the digital space on the planning/buying side. She has a knack for creating solutions to solve client's challenges for both brand and direct response advertisers. She has spent the last 3 years sharpening her skills on the sales side of the business in the Southeast for Microsoft and recently moved north to lead the network sales effort for the Chicago district.
David Rodecker oversees technology operations, development, and scaling provisioning processes at Relevant Ads, Inc., which he founded in 2004 with the mission of getting businesses ranked in local search engine results using proprietary, scalable technology solutions. Clients include thousands of local businesses and national chains and franchises that target customers by geographic area. Prior to founding Relevant Ads, Rodecker led technology development at Interchange Corporation. At Interchange, he launched local.com, which became the fastest-growing local search destination, hitting 4.4 million unique visitors in 3 months. As a founding partner of Mail2World, Rodecker created an email service, establishing its use to 6.5 million hosted mailboxes with clients such as ICQ, iVillage, EsMas, and NetIdentity. He has appeared on CNBC and TechTV evangelizing web-hosted software services.
Director, Digital Marketing
National Hockey League Players' Association
Casey Rovinelli is the Director, Digital Marketing for the National Hockey League Players' Association (www.nhlpa.com). He has been making a living online for the last 12 years holding online marketing positions in Toronto and San Francisco. Past employers include: E*TRADE, eBay, PayPal and Virgin Mobile.
Jay Sears is General Manager of the CONTEXTWEB Ad Exchange for CONTEXTWEB, Inc. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.
Sears created the company's original publisher development team and launched the self service CONTEXTWEB Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of CONTEXTWEB's self service offering for advertisers-the CONTEXTWEB Exchange Buying Desk and its inside sales team. He is currently focused on the company's real-time bidding initiatives.
Prior to joining ContextWeb in 2004, Mr. Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.
Mr. Sears was instrumental in creating the CONTEXTWEB's advisory board and speaks about internet advertising at various industry events including ad:tech, Advertising Week, iMedia, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureau's Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com. Sears holds a BA in political science from Kenyon College.
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.
Director of Advertising & Promotion
Blue State Digital
During the 2008 election cycle Mark helped pioneer the use of online advertising for elections and advocacy. As head of Blue State Digital's advertising division Mark has delivered campaigns to US and international political campaigns, labor unions, trade associations, advocacy organizations, non-profits, cultural institutions and publishing companies. Clients include: the 2009 Presidential Inaugural Committee, The United States Olympic Committee, ServiceNation, The Prince of Wales' and the award winning campaign "Truth Fights Back" for Senator John Kerry's 'Campaign for Our Country.'
Prior to Blue State Digital, Mark managed digital advertising for Nike in 12 countries throughout Europe and North America, working with brands such as NIKEiD, Nike Football, Jumpman23 and the Nike Store EMEA. Previously, he was co-founder of the white-label social networking platform Ventwork.com where he led marketing and design.
Mark is a graduate of New York University with a B.A. in Fine Arts.
Jennifer Slegg began as a freelance writer, and turned to writing content for the web in 1998. She has created numerous content-rich and community-based sites in niche markets. As a result, she is well-versed in the many ways to monetize content online. She writes about many search industry and social media topics on her blog, JenniferSlegg.com. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual advertising programs.
Jamie Smith got an early entrepreneurial start building and selling websites during the beginning of the Internet boom. He continually stays on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha’s Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Rob Snell is Managing Partner of Snell Brothers Consulting, a firm specializing in search marketing for Yahoo! Stores. Rob has extensive Yahoo! Store experience with both family-owned stores and consulting clients. The Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated tens of millions of dollars in online sales. Rob is the author of Starting a Yahoo! Business For Dummies (Wiley Computer Publishing).
Rob is totally obsessed with search marketing and increasing his stores' conversion rates. He is a small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer. He's been online since 1990 and opened his first online store in 1997 when his brother, Steve Snell stumbled across Viaweb (now Yahoo! Store).
Rob recently testified to the United States Congress on the Impact of Search Marketing on Small Business [PDF testimony].
The Art of SEO
Stephan Spencer is author of Google Power Search published in July 2011 by O'Reilly, and co-author of The Art of SEO, now in its second edition (March 2012), also published by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan is the founder of the SEO agency Netconcepts, which was acquired in January 2010 by paid and organic search software/services agency Covario. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, re-branded as Rio SEO Website Optimizer. He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. Stephan is a speaker for the DMA, AMA, Shop.org, Internet Retailer, SES, SMX, Web 2.0 Expo, PubCon, ECMOD, IQPC and IIR, among others.
VP, Sales & Marketing
Constance (Connie) Stack joined WordStream, a provider of SEO tools and PPC software, in June 2009. She is an entrepreneur and start-up specialist having founded her own company (ManageContacts.com which was acquired by Consumer Finance Advisor, Inc. in 2007) and served on the executive team of many other start-ups (including Optas, acquired by Dendrite International in 2005). Connie was the Chief Executive Officer of Consumer Finance Advisor (CFA), a portal for consumers looking for financial products ranging from mortgages to auto loans. It was at CFA that Connie honed her search marketing skills as she and her team leveraged the long tail of search to achieve success in a very competitive inbound marketing space.
Connie has a business degree from Laurentian University in Ontario, Canada and she's a proud member of the extended family of the Massachusetts Institute of Technology (MIT) having served as a mentor for the MIT Venture Mentoring Service (VMS). Connie lives just north of Boston with her husband, Mike.
Senior Optimization Specialist
Mischa is a Senior Optimization Specialist at Google and has been optimizing AdWords accounts for clients in B2C and B2B technology verticals for 3 years. His expertise is in Search ROI optimization, display ad creation and Display Network targeting. Additionally, Mischa handles training for Google's own aspiring optimizers with a focus on "simple but effective" approaches to account management.
President, North America
Gregg Stewart is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg's expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned 'Local Search Usage Study' revealing groundbreaking trends and data in the local-search arena.
General Manager of Online Marketing and Development
Minyanville Media INC.
Annie Stickney is the General Manager of Online Marketing and Development at Minyanville Media INC. She previously worked as the head of SEO and Ad Conversion for Forbes Media, where she was instrumental in exponentially increasing the search traffic to their financial content. She also developed the advertising conversion team, where she used behavioral tracking to increase conversions to all third party sites across all Forbes Digital properties, in conjunction, she also started the personalized behavioral targeted content program.
She also previously worked as the Online Marketing Manager for Spafinder.com, where she was in charge on online Analytics, e-mail marketing, PPC and SEO. She is a certified Google Professional and a Yahoo Ambassador. She speaks regularly at Search Marketing Conferences such as SES, and the DMA. With a degree in Behavioral Neuroscience from Gettysburg College, she is currently combining her love of behavioral analysis with the Science of SEO.
Stacie is Director of Corporate Marketing & PR at Kenshoo, a global digital software company. Her responsibilities include driving awareness, thought leadership, and lead generation for the company.
Before Kenshoo, Stacie worked as Director of Client Strategy & Development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts and leading the Account Management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Sirius XM and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix.
Prior to Resolution Media, Stacie worked as an Account Manager at Nielsen Claritas where she was responsible for managing relationships with key clients, such as Sprint, US Cellular, and Charter Communications.
Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing.
Author, Speaker and Consultant
Online advertising expert David Szetela is the former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency. During his extensive career he's worked for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing, giving him deep experience in international business, general management and direct response marketing.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land, MarketingSherpa and on his former company's blog. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech.
His book on PPC Display Advertising, Customers Now, was published in November 2009, and his Wiley/Sybex book, PPC Advertising on One Hour a Day, was published in July 2010. He was voted Top PPC Expert in a poll of thousands of PPC managers and web site owners. He's one of the top CMOs and top advertising experts to follow on Twitter.
Award-winning entrepreneur Hollis Thomases founded WebAdvantage.net, a specialized agency providing strategic digital media solutions to challenger brands and large non-profits, in 1998. Her industry longevity, wide-ranging experience, practical insights and pragmatic approach earned Hollis a reputation as online marketing’s “Voice of Reason.” Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective actions, leads and sales for clients. WebAdvantage.net’s client roster includes Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, UNICEF Canada, and Visit Baltimore.
Hollis a frequent speaker for industry and trade conferences, authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a contributing expert to Social Media Marketing Magazine, and has been a Media Planning columnist for ClickZ since 2005.
Shari Thurow is the founder and SEO director at Omni Marketing Interactive, a full-service SEO, website usability, information architecture, and web design firm. She has designed and promoted web sites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo!, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100% success rate for getting clients’ sites ranked at the top of search engines. She is the author of Search Engine Visibility and When Search Meets Web Usability.
Bob Tripathi is the founder and chief marketer of Instantetraining.com, a provider of online certification workshops and subscription-based online training videos. He spent a number of years working in house with brands like Sears and Discover Financial Services, championing in-house SEO, PPC, and social media initiatives. Tripathi has worked with businesses of all sizes, helping them generate revenues and drive double-digit growth through internet marketing. He is a regular speaker at leading industry conferences such as SES and is the co-founder of the SEMPO Chicago Working Group.
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
Marty is & Founder & Evangelist of aimClear® an integrated social, search, display, and PR online marketing agency. After piloting aimClear to INC. 500 status as CEO over the previous 6 years, he is now focused on guiding aimClear's extensive internal and client training programs, defining agency vision, writing, speaking, networking, and studies. Client credits include Intel, Siemens, Tektronix, United Health Group, MarthaStewart.com, The Washington Post, Ning, SecondLife & other iconic global brands. aimClear was named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.
A fixture on the international conference circuit. recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange, as well as many appearances over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.
Marty's Wiley/Sybex book, "Killer Facebook Ads," was critically acclaimed. His second Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable & been quoted in others, from AdAge to MediaPost. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs & PRWeb's 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the #3 most influential PPC professional.
Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, & LInkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Avi Wilensky is the founder and CEO of Promediacorp, a full-service search engine marketing firm and digital agency. Based in Manhattan, Promediacorp works with clients such as Sony Music, HarperCollins Publishers, Comedy Central, Weill Cornell Medical Center, and others to help them successfully achieve their search marketing objectives.
Avi is an author at the SEMPO Institute, a founding member of IMNY.org, a contributing author to the Search Engine Roundtable, and a member of the SEOktoberfest brotherhood. He regularly speaks at search marketing and internet marketing conferences worldwide.
Avi graduated Rutgers University with a BA in Psychology & Economics and a Certification in eCommerce Management. You can follow Avi on Twitter @aviw.
Founder and Editor-in-Chief
Web Marketing Today®
Dr. Ralph Wilson is widely recognized as one of the top international authorities in Internet marketing. Business Week called his popular site WilsonWeb.com “bar none the best e-commerce resource out there.” Business 2.0 profiled him as one of the savvy dot-com survivors. The New York Times named him “among the best-known Internet marketing publishers and consultants who preach the responsible use of e-mail for marketing.” Wilson is the founder and editor-in-chief of Web Marketing Today®, currently sent to over 100,000 confirmed opt-in subscribers. He has won the Tenagra Award for Internet Marketing Excellence and has written hundreds of articles and numerous books.
Chris Winfield leads the marketing efforts for BlueGlass. He works to get BlueGlass closer to its goal of changing of the online marketing landscape with scalable services and products. He has been featured in The Wall Street Journal, The New York Times, USA Today, Investor’s Business Daily, The Boston Globe, Entrepreneur Magazine, and more than 200 other media outlets. He is also a regular speaker at numerous Internet marketing conferences including SES, SMX, Pubcon, SXSWi, DPAC, DM Days, RMC, Elite Retreat, and IBM 2.0. Winfield has helped many of the world’s largest companies increase traffic, develop natural links, and increase profitability. He has taught global corporations such as Viacom, NBC Universal, Thomson Reuters, Intuit, HomeAway, and AT&T to leverage social media in innovative ways.
Geoffrey Wozman practices in the field of civil litigation in Pittsburgh, Pennsylvania. His practice includes internet defamation law, estate litigation, document preparation, and administration, real estate litigation and document preparation, contracts and business law. Geoffrey has a well-earned reputation for handling his clients with respect and concern. In litigation matters, he is capable of negotiating an excellent settlement or trying the case to verdict. Geoffrey has been admitted to practice before the Pennsylvania bar, including the Superior Court, The Commonwealth Court, The Supreme Court of Pennsylvania, The Federal District Court for the Western District of Pennsylvania, and the United States Supreme Court. Geoffrey graduated from The Ohio State University in Columbus, Ohio and attained his Juris Doctorate degree from the University of Pittsburgh. Geoffrey is a former Assistant Attorney General of the Commonwealth of Pennsylvania, Western District, representing the Commonwealth's agencies and departments.
Brian Yamada is the Managing Director for iProspect Chicago. He is responsible for overseeing the firm's Midwest operations, developing and deploying exceptional strategies, and training client services teams. With a strong background in account management, Yamada provides strategic direction across all accounts and ensures that his team provides best-in-class service. A member of the Executive Team, Yamada prides himself on delivering superior results for clients in the region, such as Procter & Gamble, Walgreens, and Barilla.
Prior to joining iProspect, Yamada worked at LinkShare (a Rakuten Corporation) and Resolution Media (a Omnicom Agency). By leveraging his knowledge of search and affiliate marketing, he developed comprehensive digital strategies to grow marketing initiatives for Fortune 1000 clients across a number of industries including consumer package goods, B2B, e-commerce, telecommunications, financial, and real estate.
Having successfully completed Google's advertising professionals program, Yamada is Google AdWords certified. In addition, he completed sponsored search training from Yahoo! Search Marketing and is recognized as a Yahoo! Ambassador.
Jim Yu combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, he was at Salesforce.com, where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Yu ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), he directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
An 18-year sales veteran, Chris Zaharias brings a proven track record of building and running highly successful sales organizations in emerging markets characterized by rapid growth and technological innovation. Chris is the Chief Revenue Officer at Triggit, helping leading marketers and agencies use technology to deliver profitability on the Facebook Exchange. Most recently, he led Dapper's global sales team and was VP of Search Sales at Omniture. Prior to Omniture, Chris was employee number two and held VP and SVP positions at Efficient Frontier, where he started, built, and ran the U.S. and European sales team that grew the company into the global leader in search engine marketing. Chris has also served as Director of Sales at Totality, and VP Western Region Sales for RealNames, an early pioneer in keyword-driven marketing.
Richard Zwicky is the Chairman of BlueGlass, and has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. He co-founded Metamend, a leading search engine marketing firm, in 2000. There, he managed and led the optimization campaigns for web properties ranging from SMBs to Fortune 100 sites. In 2006, he developed the Enquisite Search Analytics technology, providing advanced online marketing analytics and insights to companies globally. Today, he advises numerous companies in the fields of Search, software, marketing, technology, and media. He also provides assistance to firms on patent and IP reviews, and of course, digital strategy.