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Monday, June 8, 2009
Skip to Tuesday

SEO Then & Now: What's the Same? What's New?
Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Jeff Quipp, President & CEO, Search Engine People
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Internationalizing Your Campaigns & Sites
Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd
Helen M. Overland, Director, Search Engine Marketing, non-linear creations inc.
Erica Schmidt, Global Director of Search, Isobar
Kerstin Baker-Ash, Search Account Manager, i-level

Signals: What Relevancy Indicators Are Search Engineers Watching For Today?
Marios Alexandrou, SEO Manager, Acronym Media
Dan Zarrella, Social Media & Viral Marketing Scientist, Dan Zarrella

Orion Panel: Is PageRank Broken? The Future of Search
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Tim Schigel, CEO, ShareThis
Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada

Beyond Linkbait: Getting Authoritative Online Mentions
Greg Jarboe, President & Co-Founder, SEO-PR
Mike McDerment, CEO & Co-founder, FreshBooks

Optimizing for Video Search: Virgin Territory?
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Gregory Markel, Founder/President, Infuse Creative, LLC
Amanda Watlington, Owner, Searching for Profit

Copywriting: 45-Minute Boot Camp
Amanda Watlington, Owner, Searching for Profit
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Jeff Quipp, President & CEO, Search Engine People
Greg Jarboe, President & Co-Founder, SEO-PR

The Ins & Outs of Twitter
Liana Evans, Director of Social Media, Serengeti Communications
Mark Evans, Principal, ME Consulting
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
Speaker Slide


Tuesday, June 9, 2009
Back to Monday

Introduction to Paid Search
Matt Van Wagner, President, Find Me Faster

Analytics for Search: ROI, Engagement, Attribution, and More
Anne Marie Lorriman, Account Manager, Outrider
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.

Follow the Carrot: Cool Mobile Apps
Miriam Warren, Director of Marketing, Yelp.com
Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC

Campaign Performance Tracking: Basic Tips
Julie Batten, eMarketing Manager, Klick Communications
Alan Knecht, Founder & President, K'nechtology Inc.

Canada-Specific SEO + PPC Issues
Ari Shomair, Director of Marketing Optimization, henderson bas
Marc Poirier, Co-Founder and CMO, Acquisio
Guillaume Bouchard, Co-founder and CEO, NVI
Heather Dougherty, Research Director, Hitwiseo

Information Architecture, Site Performance Tuning and SEO
Naoise Osborne, SEO Team Lead, NVI
Jill Sampey, Director of Search Marketing, Blast Radius
Jodi Showers, CTO, HomeStars
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Tool Time: The Search Marketer's Free-to-Cheap Goodie Bag
Ken Jurina, President and Co-founder, Epiar
Amanda Watlington, Owner, Searching for Profit
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.

Social Media: Do Big Companies Get It?
Mark Evans, Principal, ME Consulting
Guillaume Bouchard, Co-founder and CEO, NVI
Krista Neher, CEO, Marketess

Paid Search Quality Scoring: 201, 301
David Sprinkle, Director of Paid Search, Acronym Media

How to Speak Geek: Working Collaboratively With Your IT Department to Get Things Done
Keith Boswell, Senior Digital Marketing Strategist, Kaiser Permanente
Laura Coltrin, Search Engine Optimization Manager, MySpace
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive



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SES Magazine
View this issue:
SES Magazine June 2009 - Toronto Guide
SES Toronto Guide
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
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Web Designer
IT Project Manager
Association Sponsors
Sempo
ACIMA  The Atlantic Canada Internet Marketing Association

Mobile Media Sponsors
Mobify
Media Partners
Direct Marketing
MarketingFind.com
OneDegree.ca
eComXpo
Techvibes
TopHosts.com
WebmasterRadio.FM
Website Magazine
Web Host Industry Review
In Association with
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ClickZ

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