Director of Marketing Optimization
Ari is director of marketing optimization at henderson bas, Canada's most awarded interactive marketing agency. He began his online marketing career in 1996, performing web design and search engine optimization for SMBs. Today, he is responsible for ensuring search engine friendliness on websites for many of the world's largest brands, such as Coke, Mercedes-Benz, Nintendo, Nestle, and Capital One. In addition, Ari is a member of the Interactive Advertising Bureau's search marketing council, and he leads the SEO roundtable at the Canadian Marketing Association's digital marketing conference. He holds an HBA from the Richard Ivey School of Business and is a certified Google Advertising professional.