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Premier Sponsor
Microsoft Canada

Sponsors & Exhibitors
Acquisio Brafton Canpages Clicksor Click Weekly Cornerstone Group of Companies FinditQuick.com Idearc Search Marketing
NVI Outrider Canada Search Engine People Inc. Searchlinqs SEMPO Society of Internet Professionals (SIP) Website Magazine Yahoo Canada

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

SES Toronto 2009 Agenda - Conference Day 1

June 8 - Monday, Day 1
7:30am-6:30pm Registration
8:00am-9:00am Morning Coffee
9:00am-9:15am Conference Welcome & Orientation
9:15am-10:00am

Opening Keynote
Tara Hunt

  • Keynote Speaker:
    Tara Hunt, Author, The Whuffie Factor, Co-founder and Chief Marketing Officer, Citizen Agency
10:00am-11:00am Expo Hall Grand Opening
Express Site Clinics: 12:00-4:30pm iExpress Site Clinics:
Get your Web site reviewed by one of our SES experts. Clinics are free to attend.
Click to find out more!
11:00am-12:15pm

Attendees may choose to attend one of the three sessions offered during this time.

Track: Nuts & Bolts
SEO Then & Now: What's the Same? What's New?
If you entered a time capsule in 1999 and stumbled into a search engine optimization assignment in 2009, you'd be startled by an array of unfamiliar challenges. News flash: it's not all about title tags and meta keywords anymore. Reciprocal linking? Yawn. Search engines too stupid to index dynamic URL's? Not anymore. Panelists cover proven SEO fundamentals, and then update you on the latest trends you cannot afford to miss. P.S. Yes, title tags are still important.

  • Moderator:
    Amanda Watlington, Owner, Searching for Profit

Track: Corporateville
Internationalizing Your Campaigns & Sites
As the world becomes smaller and search marketing becomes more complex, the era of "ranking well in Google" is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. This session tackles these key issues critical to successfully developing, optimizing, and launching the Global Websites that would meet those next generation marketing goals, without losing control or your mind.

The session will cover the following topics and will include some case studies:

  • Keyword research
  • Language & cultural issues
  • Geographical issues
  • Issues involving different engines and platforms
  • Leveraging standardized templates to develop global websites
  • Cross-border management issues
  • Copy writing for multiple audiences
  • Adapting unique market trends and techniques
  • Moderator:
    Greg Jarboe, President & Co-founder, SEO-PR
  • Speakers:
    Kerstin Baker-Ash, Head, Performics Canada
    Andy Atkins-Krüger, Managing Director, WebCertain
    Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
    Helen M. Overland, Vice President, Search Engine People

Track: Geek Track
Signals: What Relevancy Indicators Are Search Engineers Watching For Today?
Unsophisticated information retrieval technology of yesteryear used a handful of variables to rank pages and content against any given search query. This panel takes an advanced look at relevancy factors that may affect your search rankings today and in the future, including clickstream and behavioral analysis, trust measures, personalization, and attempts to shape the format of search results pages to query intent, freshness and 'burstiness of interest', and more. In addition to highlighting trends we should expect to see in the coming years, panelists will address strategic questions: Will search engines of the future be more difficult to "game"? What skills will the SEO community need to develop, and which will soon be obsolete? At the search engine companies, what outlooks do product developers and engineers on the paid and organic sides share regarding relevance and quality of sites and content, and what types of signals might they be teaching each other about?

  • Moderator:
    Andrew Goodman, ClickZ Live Advisor & President, Page Zero Media
  • Speakers:
    Marios Alexandrou, East Coast Director of SEO, Steak
    Dan Zarrella, Social Media & Viral Marketing Scientist, Dan Zarrella

12:15am-1:15pm Networking Lunch
1:15pm-2:15pm

Orion Panel
Is PageRank Broken? The Future of Search
The breadth and complexity of digital information continues to grow at a breakneck pace. Can search engines handle it? One school of thought says that Google is best positioned to stay on top of all of this given their engineering talent pool, storage and retrieval infrastructure, and the breadth of their various searchable properties. But some critics suggest that Google's reliance on "blended" search results masks a fundamental problem: today's search engines are failing at their core task of indexing and sorting web content. Google fans counter that Google can maintain their superiority by simply revamping their algorithm to look at new signals or to personalize search to the user. Who's right? Are there flaws in today's major search algorithms and indexing methodologies? What emerging technological models might be better suited to tomorrow's search tasks?

  • Moderator:
    Andrew Goodman, ClickZ Live Advisor & President, Page Zero Media
  • Speakers:
    Bryan Eisenberg, NYTimes Bestselling Author, bryaneisenberg.com
    Tim Schigel, CEO, ShareThis
    Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada

2:15pm-2:30pm Session Interval
2:30pm-3:45pm

Attendees may choose to attend one of the three sessions offered during this time.

Track: Nuts & Bolts
Universal and Blended Search: Comprehensive Visibility Challenges
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new "blended" search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the "second click" on web properties owned by themselves? How popular are the new blended search results with users?

  • Moderator:
    Andy Atkins-Krüger, Managing Director, WebCertain
  • Speakers:
    Anne F. Kennedy, President, Author and International Speaker, Outlines Venture Group
    Bill Tighe, Agency Business Development AE, Google Canada
    Nick Cox, Senior Product Manager, Yahoo!
    Jed Schneiderman, Online Marketing Lead, Consumer & Online, Microsoft Canada

Track: Corporateville
Beyond Linkbait: Getting Authoritative Online Mentions
Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.

  • Moderator:
    Kevin Newcomb, Managing Editor, Search Engine Watch
  • Speakers:
    Greg Jarboe, President & Co-founder, SEO-PR
    Mike McDerment, CEO & Co-founder, FreshBooks

Track: Geek Track
Optimizing for Video Search: Virgin Territory?
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters. Panelists discuss the importance of optimizing for video search, and probe into tactics like keyword research, copywriting, reputation enhancement, and sponsorships and special programs.

  • Moderator:
    Mona Elesseily, Director of Marketing Strategy, Page Zero Media
  • Speakers:
    Gregory Markel, Founder/President, Infuse Creative, LLC
    Steve Espinosa, VP of Innovation, eLocal Listing, LLC
    Amanda Watlington, Owner, Searching for Profit
3:45pm-4:15pm Afternoon Break in the Expo Hall
4:15pm-5:30pm

Attendees may choose to attend one of the three sessions offered during this time.

Track: Nuts & Bolts
Copywriting: 45-Minute Boot Camp
Copywriting requires special skills in the search marketing world. Writing ads for paid search requires three parts science, two parts audience research, and at least one part creativity. SEO copywriting requires a mix of skills, including an understanding of the balance between a natural flow, and the importance of keyword research. And improving conversion rates on landing pages may require testing long versus short copy, headlines, benefits copy, tone, call-to-action text, and more. Our experts share their top tips to maximize your search campaign performance by choosing the right words to connect with customers and bots alike.

  • Moderator:
    Amanda Watlington, Owner, Searching for Profit
  • Speakers:
    Andrew Goodman, ClickZ Live Advisor & President, Page Zero Media
    Jeff Quipp, Founder and CEO, Search Engine People Inc
    Greg Jarboe, President & Co-founder, SEO-PR

Track: Corporateville
Search Ads & Landing Page Clinic
Does your PPC ad make a promise that your landing page can't keep? Make sure that your ad copy and landing page contents are in alignment to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

  • Moderator:
    Anne F. Kennedy, President, Author and International Speaker, Outlines Venture Group
  • Speakers:
    Bryan Eisenberg, NYTimes Bestselling Author, bryaneisenberg.com
    Mona Elesseily, Director of Marketing Strategy, Page Zero Media

Track: Geek Track
The Ins & Outs of Twitter
Of all emerging social media platforms, Twitter is perhaps the most talked (or should we say tweeted) about today. Coming seemingly out of nowhere, Twitter's exemplary ability to offer real-time search capability is shaking up the search world. And surely, retweets, follower counts, and mentions on Twitter should be factored into the search algorithms of the very near future. There are also downsides and even dark sides to improper use. Panelists discuss, with a longer Q&A period to take your posts, as submitted on Twitter to #sestortweet.

  • Moderator:
    Cindy Krum, Founder & CEO, MobileMoxie
  • Speakers:
    Mark Evans, Principal, ME Consulting
    Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
    Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
    Rayanne Langdon, Marketing Coordinator, FreshBooks.com
5:30pm-6:30pm Networking Cocktail Reception
7:00pm-11:00pm Acquisio Presents: The Long Tail Party

SES Magazine
View this issue:
SES Magazine June 2009 - Toronto Guide
SES Toronto Guide
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Association Sponsors
Sempo
ACIMA  The Atlantic Canada Internet Marketing Association

Mobile Media Sponsors
Mobify
Media Partners
Direct Marketing
MarketingFind.com
OneDegree.ca
eComXpo
Techvibes
TopHosts.com
WebmasterRadio.FM
Website Magazine
Web Host Industry Review
In Association with
Search Engine Watch
ClickZ

News Distribution
PRWeb

Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.