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We're moving SES to San Francisco
next year, August 16-20, 2010
Your suggestions for this
event are welcome!
Premier Plus Sponsors
Google
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Omniture
Premier Sponsors
iContact
Bruce Clay, Inc.
Bing.com
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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also call
+1 646-755-7255 or send an email to sales@sesconference.com.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an email to registration@sesconference.com.

Monday, August 10 - Partnered Training Workshops

Participants may choose from one of the full or half-day workshops offered by our partners. Attendees may register for training in addition to the SES San Jose conference or independently, as workshops take place on the Monday before the event. Additional registration fee applies.

Bruce Clay, Inc.

Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES San Jose. This course is targeting Marketing and Technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.


Search Engine Optimization Training
Time:8:30am-5:30pm
Cost:Full-day $1,245
Instructor:Bruce Clay, Bruce Clay, Inc.
Description:

Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception.

 
 

Description: (continued)

The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords.

The training covers:
  • How to select properly performing keywords
  • How to identify and characterize your competition
  • How to analyze and edit your own content
  • How to avoid Spam
  • How to develop links worth having
  • How to include Engagement Objects™
  • How to measure your success
  • And you get a 1-year free subscription to the SEOToolSet®

Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm

About the Instructor
Bruce Clay Bruce Clay
President
Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing SEO, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker and educator. He is also the author of Search Engine Optimization All-in-One for Dummies—more than 700 pages of hands-on SEO guidance, with the second version published in January 2012.





DMA Certification Training

DMA Certification Training: **Special Bonus** Those who attend the full day workshop will receive access to DMA's Search Engine Marketing Level I e-Learning course and credit towards the DMA Search Engine Marketing Certification Program. DMA's SEM Certification Program will teach you how to discover keywords that best suite your brand, create powerful search ads that really sell, transform your site's analytical data into meaningful, actionable plans for the future and much more! Get started with your certification program by attending these two exciting session. Your instructors, Matt Bailey and Lee Odden, are recognized industry experts that have a wealth of information that will make your online marketing efforts more profitable.



SEO and Direct Marketing Tactics for Ecommerce Websites
Time:9:00am-12:00pm
Cost:Half-day $645 | Full-day $1,245
Instructor:Matt Bailey, SiteLogic
Description:

In the world of ecommerce, merchants need to have an acute awareness of search engine optimization in order to compete. However, principles of Direct Marketing must also be applied in order to increase the sales rates, impression and visibility of your site. Combining these two practices can result in a site that can dominate the search results and provide profitable returns for the owner.

 
 

Description: (continued)

eCommerce merchants have very specific issues from shopping cart programming, hosting issues, and analytics choices. Beyond the technical issues, there are many more marketing-based decisions of content, positioning, organizing information and products, cross-selling, and up-selling. This session is specific to the ecommerce business. Information presented here will be focused on increasing sales, optimization the online catalog along with tools and practices for effective website management.

Learning Objectives:
  • Learn Fundamentals of Site Optimization
  • Keyword research tools that will transform your marketing
  • Developing content that persuades users and ranks in the search engines
  • 10 common mistakes that ecommerce sites make and how to avoid them
  • Translating the offline catalog to an online catalog
  • Using Analytics to find profitability and effective sales channels
  • Clear advice on what works and what doesn't - how to avoid SEO scams
About the Instructor
Matthew Bailey Matthew Bailey
President
Site Logic Marketing

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about his conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even non-techies understand. Bailey is the primary trainer and developer for the Direct Marketing Association's search engine optimization certification program, and the trainer for its two-day website marketing seminar.




Social Media Marketing and SEO - Working Together for Dramatic Results
Time:1:00pm-4:00pm
Cost:Half-day $645
Instructor:Lee Odden, TopRank Online Marketing
Description:

This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales.

Along with strategy development and specific tactics, this workshop includes numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking to marketing with Twitter.

 
 

Learning Objectives:
  • Understand the Social media landscape
  • Building a social media roadmap
  • Monitoring & listening tools
  • Social media case studies: networking, blogging, tweeting
  • Integrating SEO with Social Media
  • Measuring success
About the Instructor

Lee Odden is the CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42. He also conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.





Online Marketing Summit & Online Marketing Institute

OMS and the Online Marketing Institute's Certification Programs: **Special Bonus** All participants in today's sessions will receive discounts equal to the amount paid toward one of the Online Marketing Institute's Certification Programs. Full details will be provided at the event. Our mission at the Online Marketing Institute is unbiased education. No sales. No pitches. Just actionable strategies and tactics that you can implement tomorrow. For professionals, by professionals.


Integrating Search with Best Practices in Social Media, Email, Analytics, and Website Usability
Time:9:00am-12:00pm
Cost:Morning Session Only $495. | Morning and Afternoon Sessions $895 (save $95)
Instructors:Aaron Kahlow, Online Marketing Summit
Olivier Chaine, magnify360
Ray "Catfish" Comstock, BusinessOnLine
Steve Latham, Spur Interactive
Who should attend:

Marketers who wish to learn or verify their knowledge in all aspects of online marketing. Beginners in online marketing. Experienced traditional marketers who wish to expand their knowledge of the online space. C-level individuals who wish to gain a broad understanding of the various elements of online marketing.

 
 

Benefits:

Marketers who finish the program will be able to:

  • Plan an entire online marketing strategy
  • Get a fundamental well-balanced grasp on best practices in Search Engine Marketing, Social Media, Web Analytics, Email Marketing, Website Usability and Testing and overall Online Marketing Strategy.
  • Create execution plans on the major domains of online marketing
  • Execute fundamental programs in search, email and social media
  • Evaluate the effectiveness of your current website/landing pages
  • Analyze the web analytics and other reporting data to determine what is most/least effective
  • Stay current with continual education. All graduates will be automatically enrolled in the continual education program, in which you'll be receiving the latest news, updates and additions to the program at no additional cost.
Agenda:

You're going to spend all week talking about search marketing, so here's your chance to brush up on the other fundamentals of your online marketing strategy so you can integrate search marketing with the best practices of Social Media, Email, Website Usability and Analytics, and learn how each aspect can help the others.

  • How can I use social media to gain a competitive edge in my organic search rankings?
  • How can I align Website Usability (user experience) to drive greater search results from conversions?
  • What are the best practices in using email to improve search-based lead generation and sales efforts?
  • How do I customize my analytic reports to show real business results from my search and other related online marketing efforts?
  • How should search be properly budgeted, integrated & prioritized in a complete online marketing strategy?

All participants receive up to 3 credits and discount of fee paid ($495) toward the Online Marketing Institute's "Essentials of Online Marketing" certification program ($950) if attendees desire to attain full certification beyond the half day workshop. Learn more about the Online Marketing Institute's Essentials of Online Marketing Certification Program.

About the Instructors
Aaron Kahlow Aaron Kahlow
CEO & Founder
Online Marketing Institute

Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.

Olivier Chaine Olivier Chaine
CEO and Founder
Magnify360

As the founder and CEO, Olivier drives the strategy and vision of magnify360 Inc., a leading provider of marketing optimization technology. An industry veteran with over a decade of expertise in interactive marketing and technology, Olivier has worked with some of the world's most recognized brands, including Fox Sports, Microsoft, Hewlett Packard and Blue Shield among others.

Olivier Chaine earned his BS in Engineering from Harvey Mudd College in Claremont, CA and remains an active alumni member, frequently speaking to students on entrepreneurship. He is also a regular speaker and expert on online marketing, optimization and behavioral targeting at industry events across the nation.

Ray Ray "Catfish" Comstock
Director of SEO
BusinessOnLine

Ray "Catfish" Comstock has more than 10 years of experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. Comstock writes thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Steve Latham Steve Latham
Founder and CEO
Encore Media Metrics

As the Founder and CEO of Encore Media Metrics, Steve oversees sales, product, planning and delivery of algorithmic measurement and attribution for global brands across 3 continents. Prior to founding Encore, Steve founded, grew and sold a full-service digital agency that specialized in digital media strategy and measurement. Over the past 10 years, Steve has planned and measured digital campaigns for more than 25 brands, including global leaders in CPG, travel, retail and finance.

Steve is a thought-leader and expert practitioner in online attribution. Since 2006, Steve and his team have been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands. Steve is a frequent speaker at industry conferences and a member of the IAB Attribution sub-committee.




Search and Social Media Tactics and Case Studies
Time:1:00pm-4:30pm
Cost:Afternoon Session Only $495.| Morning and Afternoon Sessions $895 (save $95)
Instructors:Aaron Kahlow, Online Marketing Summit
Hallie Janssen, Anvil Media Inc
Description:

Real World Lessons on Integrated Search, Social Media and Website best practices from the trenches of the world's leading brands to the local business. Firm up your strategic goals for SES by hearing experts' stories and leading brand case studies on how to pull all your online efforts together to execute at the highest level.

 
 

Agenda:
  • The latest in Social Media statistics: What is the opportunity for you and your company?
  • How to integrate Social Media into the marketing mix: How does it fit? What role does it play in your campaigns?
  • How to lurk and listen before diving in: What tools and techniques are available? What do you do with the information you collect?
  • Who should participate in Social Media from your company and under what guidelines?
  • How to build a strategy for Twitter, Facebook, and LinkedIn: Content, syndication and promotion, success metrics, and the latest in tools and resources.
  • How to fit in to other social media sites such as YouTube, Flickr, Delicious, and others.
  • When to say what and where?

All participants receive up to 3 credits and discount of fee paid ($495) toward the Online Marketing Institute's "Level 2: Search; Integration and Execution" certification program ($1,150) if attendees desire to attain full certification.

About the Instructors
Aaron Kahlow Aaron Kahlow
CEO & Founder
Online Marketing Institute

Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards. He is a well known entrepreneur and thought leader in the digital marketing industry, named one of Metropolitan Magazine's "Top 40 Entrepreneurs under the Age of 40" in 2006. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute.

Hallie Janssen Hallie Janssen
VP
Anvil Media Inc

Janssen started her career in Online Marketing in 1998 by building and managing web sites and programs to deliver traffic and conversions. Since then she has worked with numerous B2B and B2C companies to help develop and build upon online strategy. Clients such as Converse, gDiapers, Icebreaker, Lion Brand Yarn, Lucy, Nautilus, Tazo Tea, Oregon State University, Murad, Grand America Resorts, Provenance Hotels, Trend Micro, Lattice Semiconductor, RealNetworks, IDG Publications, and Right Management have benefitted from her SEM and Social Media strategy as she currently oversees the Anvil account team, manages all services, and helps to direct high level strategy. Janssen is a regular speaker at national industry events such as Search Engine Strategies, Online Marketing Summit, Direct Marketing Association, and Internet Strategy Forum and writes for publications like Search Marketing Standard. Janssen has over 5 years of teaching experience which includes being a lead instructor for the Online Marketing Institute, an adjunct professor for Portland State University and leading custom training programs on SEM, SEO and Social Media. Janssen currently serves as President of SEMpdx, a local professional organization. Outside of Anvil and charity work, Janssen has competes as a marathoner, qualifying for the 2004 Olympic Trials and recently the upcoming 2012 Olympic Trials.





Web Analytics Association

WAA Base Camp: The Web Analytics Association unites and fosters the interests of industry practitioners, vendors, consultants, and educators who use, sell, install, implement, consult, teach, or train in the field of web analytics. We define industry best practices, develop and implement analytic training and certification programs, and unite professionals, consultants, and users to promote our field worldwide.


Web Analytics for Site Optimization
Time:8:30am-5:30pm
Cost:Full-day $895
Instructor:Jennifer Veesenmeyer, Stratigent, LLC
Description:

How do you make your website better? If this is your challenge, then this is the workshop you've been waiting for. This workshop will give you the tricks, tools and techniques needed to improve navigation, increase engagement and improve conversion rates.

  • How can a website be optimized?
  • How do you increase effectiveness?
  • What tools are available?
  • Which techniques have the highest impact?
  • What expertise is needed?
  • Where should I focus my efforts?
  • What are the hazards to watch for?
 
 

What you will learn:

There are many levers you can adjust in order to get more value out of your website. Understanding the variety of possible controls and the ability to measure the impact of adjusting them is the key to website success.

  • User Centered Design
    Knowing how to improve your site means knowing who your visitors are and what they're trying to accomplish. This workshop explores the design and use of personas and how to create a customer-specific online experience.
  • Persuasion Scenarios
    Different visitors try to accomplish different tasks at different times. How well are you tracking their progress? Learn what comes after clickstream analysis.
  • A/B Split & Multivariate Testing
    Some firms are trusting their metrics over their instincts. Is a blue button better? Is the copy too discursive? Don't leave it to intuition - test it out on your site.
  • Customer Life Cycle Funnel
    The classic customer life cycle moves from suspect to prospect to customer. Measuring that progression will highlight the marketing and sales functions that need the most attention.
  • Conversion
    Did they subscribe? register? download? purchase? The conversion is the ultimate sign of success. This workshop will investigate the methods for continuous improvement of all conversion-related factors.
  • Participation Calculation
    Are people using your Web site? Are they coming and going or do they stick around? Do they join in? Do they sign up? How well are you measuring the value of the interactive relationship you have created?
Agenda:
  • Building a Measurable Website
    Measuring the usability of your site comes right after identifying its KPIs. User-centered design identifies the needs, wants, and limitations of site visitors.
  • Up Close and Personal with Personas
    Why do leading websites design around personas? What are they and how do you create them? How are they best used to optimize the design and navigational elements on the site?
  • Understanding Visitor Behavior
    Cumbersome navigation is the nemesis of every website designer and the nightmare of every surfer. Web analytics reveals where people go wrong on your site. But not all visitors to a website are equal in value and not all traffic sources produce quality traffic. Analyzing visitor behavior reveals not only where the site is faulty, but which types of visitors are not worth the optimization effort.
  • On-Site Search
    How visitors use your on-site search capability reveals not only where your navigation is failing, but also where your promotions are misguiding and where your content is lacking.
  • Content Effectiveness
    The cost of creating, maintaining and indexing content is now high enough to warrant a review of how well your investment is paying off. Findability and consumption combine to show how well your content is living up to the needs of your visitors and the promise of your website.
  • Advanced Topics:
    • Web analytics for intranets
    • Content management systems and dynamic data
    • 1st party vs. 3rd party cookies
    • Data cleansing
    • Frames, Flash & AJAX
    • Form analysis
    • Increase natural search ranking
    • Optimize visitor conversion from search
    • A/B and Multivariate Testing
About the Instructor

Jennifer Veesenmeyer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.




Mark KnowlesAs an exhibitor, qualified leads—even more than quantity—are key to tradeshow success. We found the leads at SES San Jose 2009 to be highly qualified as a first time exhibitor.
—Mark Knowles, CEO of Pixelsilk


Aaron GoldmanSES San Jose really lived up to its name -- Search Engine Strategies. The Day 1 content got us out of the weeds and focused on high-level strategic concepts. Day 2 and beyond activated the more tactical and practical discussion that's also crucial for those looking to master all things search.
—Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media

I had heard many great things about SES New York, and after attending, I will hands-down be another evangelist of SES! Job well done - the sessions were informative, the expo hall had interesting booths, and the event was efficiently organized. Thank you for a great week!
—Alicia Magda, Solid Cactus Inc.

Marc PoirierSES New York 2009 was by far the best search engine marketing show I've been to in 4 years - and I go to them all! Kudos for a great event!
—Marc Poirier, Co-Founder & CMO of Acquisio

Association Sponsors
Sempo
SEMpdx
Social Media Club
SFBIG (San Francisco Bay Area Interactive Group)
Media Partners
Bruce Clay, Inc.
BtoB
Domainer's Magazine
eComXpo
Econsultancy
eM+C
eMarketer
Mashable
Reel SEO
Revenue Magazine
Search Engine Journal
Search Marketing Gurus
Search Marketing Standard
SEO Book
SEMJ.org
Technorati Media
Target Marketing
TopRank
Visibility Magazine
WebmasterRadio.FM
WebProNews
Website Magazine
Web Host Industry Review
In Association with
Search Engine Watch
ClickZ

News Distribution
PRWeb


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