Monday, August 10 - Partnered Training Workshops
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| Full Day |
| Search Engine Optimization (SEO) |
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| Full Day |
| Web Analytics for Site Optimization |
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| ½-day | ½-day |
| SEO and Direct Marketing Tactics for Ecommerce Websites | Social Media Marketing and SEO: Working Together for Dramatic Results |
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| ½-day | ½-day |
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Integrating Search with Best Practices in Social Media, Email, etc. |
Search and Social Media Tactics and Case Studies |
Participants may choose from one of the full or half-day workshops offered by our partners. Attendees may register for training in addition to the SES San Jose conference or independently, as workshops take place on the Monday before the event. Additional registration fee applies.
Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES San Jose. This course is targeting Marketing and Technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.
Search Engine Optimization Training
| Time: | 8:30am-5:30pm |
| Cost: | Full-day $1,245 |
| Instructor: | Bruce Clay, Bruce Clay, Inc. |
| Description: | Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception. |
| Description: (continued) |
The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords. |
| The training covers: |
Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm |
| About the Instructor |
Bruce Clay has been a recognized leader in the search marketing arena since 1996, when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce hosts SEM Synergy (www.semsynergy.com), a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is the co-author of Search Engine Optimization All-in-One For Dummies, a comprehensive desk reference, and is a principal editor and speaker for SEMJ.org, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as The Wall Street Journal, USA Today, PC Week, Wired Magazine and Smart Money, and is a frequent speaker at national industry conferences. |
Bruce Clay
DMA Certification Training: **Special Bonus** Those who attend the full day workshop will receive access to DMA's Search Engine Marketing Level I e-Learning course and credit towards the DMA Search Engine Marketing Certification Program. DMA's SEM Certification Program will teach you how to discover keywords that best suite your brand, create powerful search ads that really sell, transform your site's analytical data into meaningful, actionable plans for the future and much more! Get started with your certification program by attending these two exciting session. Your instructors, Matt Bailey and Lee Odden, are recognized industry experts that have a wealth of information that will make your online marketing efforts more profitable.
SEO and Direct Marketing Tactics for Ecommerce Websites
| Time: | 9:00am-12:00pm |
| Cost: | Half-day $645 | Full-day $1,245 |
| Instructor: | Matt Bailey, SiteLogic |
| Description: | In the world of ecommerce, merchants need to have an acute awareness of search engine optimization in order to compete. However, principles of Direct Marketing must also be applied in order to increase the sales rates, impression and visibility of your site. Combining these two practices can result in a site that can dominate the search results and provide profitable returns for the owner. |
| Description: (continued) |
eCommerce merchants have very specific issues from shopping cart programming, hosting issues, and analytics choices. Beyond the technical issues, there are many more marketing-based decisions of content, positioning, organizing information and products, cross-selling, and up-selling. This session is specific to the ecommerce business. Information presented here will be focused on increasing sales, optimization the online catalog along with tools and practices for effective website management. |
| Learning Objectives: |
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| About the Instructor |
Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand. Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing. |
Matthew BaileySocial Media Marketing and SEO - Working Together for Dramatic Results
| Time: | 1:00pm-4:00pm |
| Cost: | Half-day $645 |
| Instructor: | Lee Odden, TopRank Online Marketing |
| Description: | This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales. Along with strategy development and specific tactics, this workshop includes numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking to marketing with Twitter. |
| Learning Objectives: |
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| About the Instructor |
Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA. Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies. |
Lee Odden
OMS and the Online Marketing Institute's Certification Programs: **Special Bonus** All participants in today's sessions will receive discounts equal to the amount paid toward one of the Online Marketing Institute's Certification Programs. Full details will be provided at the event. Our mission at the Online Marketing Institute is unbiased education. No sales. No pitches. Just actionable strategies and tactics that you can implement tomorrow. For professionals, by professionals.
Integrating Search with Best Practices in Social Media, Email, Analytics, and Website Usability
| Time: | 9:00am-12:00pm |
| Cost: | Morning Session Only $495. | Morning and Afternoon Sessions $895 (save $95) |
| Instructors: | Aaron Kahlow, Online Marketing Summit Olivier Chaine, magnify360 Ray "Catfish" Comstock, BusinessOnLine Steve Latham, Spur Interactive |
| Who should attend: | Marketers who wish to learn or verify their knowledge in all aspects of online marketing. Beginners in online marketing. Experienced traditional marketers who wish to expand their knowledge of the online space. C-level individuals who wish to gain a broad understanding of the various elements of online marketing. |
| Benefits: |
Marketers who finish the program will be able to:
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| Agenda: |
You're going to spend all week talking about search marketing, so here's your chance to brush up on the other fundamentals of your online marketing strategy so you can integrate search marketing with the best practices of Social Media, Email, Website Usability and Analytics, and learn how each aspect can help the others.
All participants receive up to 3 credits and discount of fee paid ($495) toward the Online Marketing Institute's "Essentials of Online Marketing" certification program ($950) if attendees desire to attain full certification beyond the half day workshop. Learn more about the Online Marketing Institute's Essentials of Online Marketing Certification Program. |
| About the Instructors |
Aaron Kahlow currently is the CEO of Online Marketing Connect and serves Chairman & Founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, Aaron is one of the more well known faces in the Online Marketing and Advertising space. In addition to his passion for speaking, Aaron's best practice ideas are frequently seen in his columns for ClickZ, MarketingProfs, Online Strategies Magazine, Electronic Retailer, iMediaConneciton, BtoBOnline, MarketingSherpa, SearchEngineWatch, American Business Media and his personal favorite Online Marketing Connect, the largest repository for quality blogs and articles about all domains of Online Marketing. Aaron Kahlow is considered one of the leading Online Marketing educators in his unique ability to translate the Online Marketing technology jargon into simple and easy to understand marketing and business terms. Aaron is a recognized authority on the subjects of Social Media, Email Marketing, Web Site Usability, Search Engine Optimization, Web Analytics and overall Web Strategy. Most recently, Kahlow was named as one of the "Top 40 entrepreneurs under the age of 40" by Metropolitan Magazine and served on the International Board of Directors for the Business Marketers Association (BMA) as well as advisory capacity for the Direct Marketing Association, High Tech Marketing Association and Interactive Marketing Association. Prior to OMC, Aaron was Managing Partner of an Interactive agency, BusinssOnline, along-side his brother Thad, where they boot strapped a 4 man start up into a 50+ employee house-hold name among independent interactive agencies. Kahlow resides in San Francisco, CA where he enjoys the view of the bay, scuba diving and his daily run through Presido. Beyond the personal norms, Aaron's passion is people. Connecting with them, understanding them and helping them. He encourages such connections by finding him on LinkedIn or preferably Facebook.
Awards As the founder and CEO, Olivier drives the strategy and vision of magnify360 Inc., a leading provider of marketing optimization technology. An industry veteran with over a decade of expertise in interactive marketing and technology, Olivier has worked with some of the world's most recognized brands, including Fox Sports, Microsoft, Hewlett Packard and Blue Shield among others. Olivier Chaine earned his BS in Engineering from Harvey Mudd College in Claremont, CA and remains an active alumni member, frequently speaking to students on entrepreneurship. He is also a regular speaker and expert on online marketing, optimization and behavioral targeting at industry events across the nation. Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. "Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews. Steve is the founder and CEO of Spur Interactive, a strategic interactive marketing agency. In this role Steve has planned and managed online marketing campaigns for leading brands including FedEx Kinko's, ConocoPhillips, Southwest Airlines and The Scooter Store to name a few. Steve is an accomplished industry lecturer and a leader in the business and non-profit community. Steve is a founding member of the national Interactive Marketing Alliance and president of the Houston Interactive Marketing Association. Steve's articles have been published by MediaPost, Online Media Daily, iMedia Connection, Marketing News and Bizjournals.com to name a few. Steve has been quoted in B2B Magazine, PR Week, Fortune and CNN.com. |
Aaron Kahlow
Olivier Chaine
Ray "Catfish" Comstock
Steve LathamSearch and Social Media Tactics and Case Studies
| Time: | 1:00pm-4:30pm |
| Cost: | Afternoon Session Only $495.| Morning and Afternoon Sessions $895 (save $95) |
| Instructors: | Aaron Kahlow, Online Marketing Summit Hallie Janssen, Anvil Media Inc |
| Description: | Real World Lessons on Integrated Search, Social Media and Website best practices from the trenches of the world's leading brands to the local business. Firm up your strategic goals for SES by hearing experts' stories and leading brand case studies on how to pull all your online efforts together to execute at the highest level. |
| Agenda: |
All participants receive up to 3 credits and discount of fee paid ($495) toward the Online Marketing Institute's "Level 2: Search; Integration and Execution" certification program ($1,150) if attendees desire to attain full certification. |
| About the Instructors |
Aaron Kahlow currently is the CEO of Online Marketing Connect and serves Chairman & Founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, Aaron is one of the more well known faces in the Online Marketing and Advertising space. In addition to his passion for speaking, Aaron's best practice ideas are frequently seen in his columns for ClickZ, MarketingProfs, Online Strategies Magazine, Electronic Retailer, iMediaConneciton, BtoBOnline, MarketingSherpa, SearchEngineWatch, American Business Media and his personal favorite Online Marketing Connect, the largest repository for quality blogs and articles about all domains of Online Marketing. Aaron Kahlow is considered one of the leading Online Marketing educators in his unique ability to translate the Online Marketing technology jargon into simple and easy to understand marketing and business terms. Aaron is a recognized authority on the subjects of Social Media, Email Marketing, Web Site Usability, Search Engine Optimization, Web Analytics and overall Web Strategy. Most recently, Kahlow was named as one of the "Top 40 entrepreneurs under the age of 40" by Metropolitan Magazine and served on the International Board of Directors for the Business Marketers Association (BMA) as well as advisory capacity for the Direct Marketing Association, High Tech Marketing Association and Interactive Marketing Association. Prior to OMC, Aaron was Managing Partner of an Interactive agency, BusinssOnline, along-side his brother Thad, where they boot strapped a 4 man start up into a 50+ employee house-hold name among independent interactive agencies. Kahlow resides in San Francisco, CA where he enjoys the view of the bay, scuba diving and his daily run through Presido. Beyond the personal norms, Aaron's passion is people. Connecting with them, understanding them and helping them. He encourages such connections by finding him on LinkedIn or preferably Facebook.
Awards Hallie Janssen, Vice President at Anvil Media Inc, oversees a team of 10 search engine marketing executives, across 50+ clients. Hallie drives the team to create new services and reports on search engine optimization, SEM PR, social media, online reputation management, pay per click, and web analytics. Hallie consults on web design and development projects with clients, and works with the company president on new business efforts and agency marketing initiatives. Hallie's Specialties include: Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Pay-per-click Management, Online Reputation Management and Monitoring, SEM PR, Site Traffic Analysis, and Audience Development. |
Hallie Janssen
WAA Base Camp: The Web Analytics Association unites and fosters the interests of industry practitioners, vendors, consultants, and educators who use, sell, install, implement, consult, teach, or train in the field of web analytics. We define industry best practices, develop and implement analytic training and certification programs, and unite professionals, consultants, and users to promote our field worldwide.
Web Analytics for Site Optimization
| Time: | 8:30am-5:30pm |
| Cost: | Full-day $895 |
| Instructor: | Jennifer Veesenmeyer, Stratigent, LLC |
| Description: | How do you make your website better? If this is your challenge, then this is the workshop you've been waiting for. This workshop will give you the tricks, tools and techniques needed to improve navigation, increase engagement and improve conversion rates.
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| What you will learn: | There are many levers you can adjust in order to get more value out of your website. Understanding the variety of possible controls and the ability to measure the impact of adjusting them is the key to website success.
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| Agenda: |
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| About the Instructor |
Jennifer Veesenmeyer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits. |
As an exhibitor, qualified leads—even more than quantity—are key to tradeshow success. We found the leads at SES San Jose 2009 to be highly qualified as a first time exhibitor.
—Mark Knowles, CEO of Pixelsilk
SES San Jose really lived up to its name -- Search Engine Strategies. The Day 1 content got us out of the weeds and focused on high-level strategic concepts. Day 2 and beyond activated the more tactical and practical discussion that's also crucial for those looking to master all things search.
—Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media
I had heard many great things about SES New York, and after attending, I will hands-down be another evangelist of SES! Job well done - the sessions were informative, the expo hall had interesting booths, and the event was efficiently organized. Thank you for a great week!
—Alicia Magda, Solid Cactus Inc.
SES New York 2009 was by far the best search engine marketing show I've been to in 4 years - and I go to them all! Kudos for a great event!
—Marc Poirier, Co-Founder & CMO of Acquisio
