President & Founder
Tom Cuthbert is president and CEO of Click Forensics and a leading industry voice in the battle against pay-per-click advertising fraud. He developed the Click Fraud Network, the first and largest service of its kind that advertisers use to monitor online advertising campaigns for click fraud. It's also the first service to report statistically significant data on the overall industry-wide click fraud threat level. Tom has spoken on the topics of pay-per-click advertising and click fraud at top industry events. He has also appeared as a click fraud industry expert on CNBC and Bloomberg television and in leading newspapers and magazines, including The Wall Street Journal, BusinessWeek, Red Herring, Financial Times, and the Associated Press. As a member of the Interactive Advertising Bureau (IAB) Click Measurement Working Group, Tom is working with search engines and top advertisers to develop the industry's first click fraud measurement standards. He also founded the Click Quality Council, which represents more than 40 leading advertisers who work together to provide advertiser input into the development of industry click quality measurement standards.