Rachel Pasqua VP, Mobile - iCrossing, a Hearst Company. Rachel Pasqua helps iCrossing clients use mobile, social, and ambient media to connect the gap between the digital and analog world. The founder of iCrossing's mobile group, she guides all mobile strategy and execution for the agency, enabling iCrossing's many Fortune 500 clients to connect successfully with their audiences in a multiplatform, always - on world. A frequent and often quoted speaker, she presents at digital industry events including OMMA, L2 Forum, MMA Forum, and Digiday and served as a judge for the 2010 Communication Arts Interactive Design Annual. A 15-year digital industry veteran, she writes regularly about digital innovation on her personal blog, Mobile, Social, Ambient and is co-author of Mobile Marketing: An Hour a Day.