Senior Research Manager
Pavan Lee (Li, Peiwen) is a Sr. Research Manager at Microsoft where she leads global research on mobile advertising. Prior to joining the mobile team, Pavan was leading research on search engine marketing and emerging technology at Microsoft. Pavan started her career at JWT/MindShare Shanghai where she managed media planning for DeBeers, Kellogg and Disney for the entire China market. Since then, she has worked in market research and strategic planning at both traditional and interactive agencies in China and the U.S. Pavan holds a B.A. in English and a M.A. in Communication Arts. At the age of 21, Pavan became the youngest advanced English-Chinese interpreter certified by the Chinese government; and is currently on the roster of the United Nations Public Information Officer.