Chief Analytics Officer
Dr. Matthias Blume develops advanced analytics capabilities to help Covario's large advertising clients better manage cross-media optimization and drive automated decision management. He invented Covario's patent-pending Paid/Organic Synergy Score and True ROI assessment, which are now available in Covario products.
Previously, Matthias led targeted marketing, fraud detection, and government R&D projects at Fair Isaac Corporation, Reticular Systems, MESCO Engineering, and the Rockwell Science Center. He earned his Ph.D. in electrical and computer engineering at UC San Diego and a B.S. in applied physics from the California Institute of Technology. He has been active in neural network and statistical pattern recognition research for 20 years and has authored over 25 papers, book chapters, and patents.