Chief Search Strategist, New York Times
Define Search Strategies
Marshall Simmonds is a pioneer and leading expert in the search marketing industry. He speaks at conferences worldwide and specializes in educating organizations on bringing search marketing in-house and into the daily workflow.
Mr. Simmonds was named chief search strategist for The New York Times Company in March, 2005 and is responsible for maximizing traffic and search engine exposure by implementing strategic marketing techniques for NYTimes.com, Boston.com, IHT.com and About.com. In addition to his work with The Times, he co-founded DEFINE SEARCH STRATEGIES, an enterprise search consulting business, funded by The New York Times Company.
As a leader in the search industry since 1997, Mr. Simmonds has worked with a multitude of clients including; ToysRUs, Oprah.com, Littlewoods.co.uk, Time Inc Interactive, Gerson Lehrman Group, Hewlett-Packard, National Geographic, Hearst Digital Publications, Lime.com, TechTarget, CBS, Canadian Broadcast Company, TV Guide, Readers Digest.