Senior Planner, B2B Markets
Mark McMaster develops Google's understanding of industry trends and customer behavior in business-to-business markets. In addition to pursuing research initiatives in these industries, he provides media mix planning and consulting recommendations to clients across Google's search, display and offline advertising platforms.
Prior to joining Google, Mark led product strategy for clients such as Shell Oil, Jim Beam, Nestle Purina, and the U.S. Army while at Omnicom agency The Beanstalk Group, and covered marketing trends as an editor and reporter at business publisher VNU. He is a graduate of the University of Kansas and the Medill School at Northwestern University, where he also served as editor-in-chief of the Journal of Integrated Marketing Communications.