Founder & CEO
Lane Soelberg's marketing experience began on the agency side with executive positions at Leo Burnett and TBWA\Chiat\Day, where he led digital strategies for GM, Pillsbury, Nissan, Infiniti, and the International Olympic Committee.
During his tenure as VP of Marketing for Business.com, he led over 100% growth in paid search marketing and led efforts in securing the company recognition in the Inc. 500.
As VP of Marketing & Partnerships for the X PRIZE Foundation, he packaged scientific competitions as highly leveraged media properties, such as the $30 Million Google Lunar X PRIZE and the $10 Million Progressive Automotive X PRIZE.
As Founder & CEO of COOP Ventures, he now focuses on building strategic partnerships on behalf of his clients. Most recently, Wolfram Research joined COOP Ventures as a client and they are working together on the commercialization and monetization strategies for the WolframAlpha product.