Closed Loop Marketing
Lance Loveday is a recognized thought leader in the online marketing industry. He is a regular speaker at industry events — MacWorld, Search Engine Strategies, Web Design World, and South by Southwest, to name a few — where his strategic, humorous, and down-to-earth approach inspires designers, online marketers, and business executives alike.
Lance's experience in the world of search marketing stretches back to 1998, when he became website manager for a Fortune 100 company in Silicon Valley. During this stint, he developed a passion for transparent, results-focused online marketing that motivated him to start CLM.
Lance is co-author of the breakout business strategy book Web Design for ROI, which was published in 2007 by New Riders Press. His educational background includes an exploratory tour in law school, preceded by a B.S. in managerial economics from UC Davis, where he is honored to guest lecture on occasion.