Senior Manager - Search & CRM
Jim leads the search marketing initiatives (SEO/SEM) as well as eCRM at Match.com. Playing both sides of the fence with acquisition and conversion, Jim is acutely aware of the importance of maximizing opportunities once you get visitors to your site and is a big advocate for multivariate testing. Previously, Jim was at Verizon (Superpages.com). With almost 10 years' experience in online marketing, Jim's experience spans multiple industries, including online dating, travel, technology, e-commerce, and online yellow pages. Jim specializes in all aspects of online marketing, including SEO, SEM, affiliate marketing, CRM, site and e-commerce design, and landing page optimization. An MBA graduate of the University of Texas Dallas, Jim speaks and consults on online marketing with companies and agencies in and outside of the Dallas-Fort Worth area.