President & CEO
In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology, and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.
In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows, and a popular keynote speaker.