VP, IBM Software Group Marketing 2.0
Gina Poole is VP of IBM Software Group Marketing 2.0. She has worldwide responsibility for driving demand generation programs and tactics, transforming the marketing mix to increase use of digital and social media, and leveraging marketing automation and analytics to optimize results. She leads software web marketing and sales as well as the portfolio of software events, including thousands of in-person and virtual events, ranging from localized sessions to large worldwide conferences. In addition, Gina is responsible for creating and optimizing programs that use IBM social software offerings and technologies. She is charged with establishing IBM as the showcase for the benefits of social computing. In her previous role, she was VP of innovation and university relations for IBM.