Search Smart Marketing
David Hoffman is founder of Search Smart Marketing, which helps small and mid-size enterprises reach their search engine marketing objectives. The company provides it clients with the kind of large agency capabilities, service, and practices afforded to big brands on a smaller, regional scale. Prior to forming Search Smart Marketing in 2005, David was VP/managing director for Wahlstrom Interactive, a leading SEM firm in Stamford, Conn., whose search clients included Enterprise Rent-a-Car, GE, Hilton Hotels, Nestle Waters, and BMC Software. From 1996-2000, David was Internet project director at Gannett Newspapers (White Plains, N.Y.), leading the early web initiatives for The Journal News, Gannett's New York-metro newspaper. David's first Internet marketing venture was with Online Design (Harrison, N.Y.) in 1995, whose projects included building the first websites for TGIFriday's, Barr Laboratories, Schering-Plough Animal Health, and others.