Click Forensics is the industry leader in scoring, auditing, and improving traffic quality for the online advertising community. By optimizing every step in the online advertising process, Click Forensics maximizes ROI for advertisers, publishers, and ad networks. For over five years, the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud. Click Forensics provides a free reporting and monitoring service via the Click Fraud Network and was instrumental in the formation of the Click Quality Council in 2006. The team leverages their deep expertise to score the relative merits of Internet traffic and provide robust traffic quality management solutions. Traffic quality management is relevant for advertisers seeking to reduce costs and improve conversion rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to attract quality advertisers and increase earnings per click.
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