VP, Research & Analytics
Carla is currently VP, Research & Analytics at Ask.com, leading a team dedicated to serving both the needs of the customer and the business, helping to make finely nuanced decisions to provide the best user experience within the need to achieve key business metrics.
She is well known for speaking at industry events covering how metrics can be used to make business decisions. In the past two years, she's conducted a webiner for the American Marketing Association, delivered a keynote at eMetrics, spoken at Citibank and Zaaz, spoken at SXSW twice, and been a featured speaker at the ForeSee User Summit.
Carla has several side projects, included a neglected concept blog, advising early stage startups, and organizing tech community social gatherings. You can find out what she's up to on a regular basis by visiting www.carlaborsoi.com.