Senior Manager, Social Media Marketing
Over the past two years, Brian has focused on building a social media marketing practice that works for Cisco — one that supports the brand, enables and encourages early adopters, drives for sophistication, and focuses on results. Convinced that social media expertise must be distributed throughout the company, Brian and his team have helped build a foundation of training, resources, collaboration, and job sharing practices while still acting as a central consultancy that manages complex social media efforts.
Brian is a seasoned technology marketer who, in the last decade, has led the evolution of digital marketing practices at brands like Apple Computer, Netscape, Sun Microsystems, and now Cisco. At each of these brands, he built teams and platforms to take advantage of new marketing practices in e-mail, relationship marketing, demand generation, and social media. Brian is a member of the DMA and WOMMA.