Vice President of Account Development
Bill Lan leads the strategy and execution of marketing campaigns for some of the world's largest SEM advertisers. He helps to develop SEM best practices and is the team lead on several large brand accounts that span a wide range of industries. As his airline frequent flier status indicates, Bill is often on the road visiting Efficient Frontier clients to discuss the latest trends in search and how to tailor efforts for optimal performance.
Bill has nearly 15 years of experience, which has included account management, business development, and consulting roles at companies such as Excite.com, Naviant, and Equifax. Responsibilities have included customer acquisition and retention, competitive landscape analysis, systems integration, and integrated marketing campaign development. Bill has managed and executed database marketing and online marketing campaigns for clients in the travel, financial services, insurance, auto, pharmaceuticals, and retail verticals.